Now it has become very popular to receive additional education, both in the field of their profession, and additional self-education for adults and children. Demand creates offers, so the opening of a training center for continuing education is a good opportunity to earn money. Let's consider all the steps, how to open a training center?

How to open a training center - choosing a niche!

Determine in what format you want to teach and who?

Usually, additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.

They are conventionally classified:

1. By training time.

The duration of the events depends on the declared program, which can last from several hours to several years.
This long-term format of training includes courses in a foreign language, design and other disciplines. The program is divided into several levels of training, the duration of which on average ranges from 3 months to 2 years. Long-term education is good because for a long time income from students will come in the form of monthly contributions.

Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.

1. On the subject of the courses, which happens:

Professional is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.

General educational - when they develop certain skills, for example, foreign languages, or pump personal qualities, the so-called popular now personal growth trainings.

Creative courses, when they teach to draw, sew, knit, make dolls, bead weaving, embroidery, woodcarving and others, in a hobby format.

1. Classification by audience age.
   They are divided into children, teenagers, adults.

Having defined the training program and audience, we move on to the next step.

How to form a staff?

To ensure the life of the training center, you will need an administrator, accountant, teachers, and a cleaner.

Educators can be either full-time employees or outsiders.

A specialized training center that teaches the same courses all the time requires a permanent full-time teaching staff.

There are training centers that only serve as a platform for educational programs. Now this format is popular, when leased areas are rented from hours to several days, equipped with everything necessary for educational events. In this case, the teaching staff is not needed, just an administrator, a cleaning lady. The accountant is also freelance on autoserving.

How to choose a room?

Basically, educational institutions are located in the central areas, which is very convenient for people in all areas of the city. How to open a training center cost-effectively? Better choose a central location!

An exception may be sleeping areas, which are convenient for children's educational centers.

The room must comply with sanitary standards.
Its size and layout depends on the chosen concept of the training center.

These can be large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen, where employees can relax at lunchtime or have a snack for students during the educational process.

What equipment is required?

The main equipment is tables, chairs, a whiteboard or flip chart, a projector, office supplies.

From the topic of the training center, you may also need educational methodological material, computers, for children - toys and carpet on the floor.

How to formalize?

There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there should be mandatory registration with the tax authorities.

The following package of documents is also required:

List of training programs of the center;
- documents for the presence of a highly qualified teaching staff;
- documents for a room that meets all sanitary standards;
- documents to ensure the learning process with everything necessary;
- information about the registration of a non-state educational institution.

What are the costs?

It is difficult to say a definite figure, because the cost of rent and wages to employees differ significantly from regions.

In order not to lose sight of anything, let us give an estimate of what they consist of:

1. Renting a room may require additional repairs;
2. Equipment purchase;
3. Staff salary;
4. Advertising costs;

Part of the costs can be cut on salaries. For example, pay salaries based on the number of students.

Advertising costs may vary. Depends on the methods of promotion. One working method is online advertising. It is not necessary to immediately create your site, it is enough to make an advertisement in social. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a website.

How should you promote your training center?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting support from employment centers, which will be able to refer you to you for retraining. Post announcements on city forums.

For children's centers, advertisements should be posted on forums, magazines for mothers. In children's entertainment centers. He can even walk through neighboring houses and post an ad at the entrance.

Where to make money: 5 unique business ideas that will help you get rich! How to make money fast on the eve of the holidays? Working Ways from Anatomy of Business!

We are often asked - "How to open a training center"how hard is it, how expensive is it?

The budget for the opening and operation of the training center will include the following items of expense:

• Creation and opening of a training center.
• Licensing.
• Development of training programs, publication of teaching aids, manuals, presentations, etc.
• Creation of a training site.
• Creation of material and technical base.
• Support and development of the training center.
• Rent.
• Payment for teachers and staff.
• Promotion of the training center.
• Adding new professions to the license.
• Improvement of the material and technical base.
• Support for the training site.
• Creation and adjustment of new training programs.

Naturally, this list does not reflect many "little things", and also does not reflect the "immaterial part" - your personal time and nerves.

Training centers of organizations are distinguished by several points.

Who does not need an educational license

Firstly, they often do not need a license - after all, they are not going to take money for training from their own staff, dealers and partners. So this item can be deleted. But then the trainees will receive "candy wrappers" instead of serious "crusts". But it makes the process cheaper.

Second, organizations can try to save money on the operation of the training center by assigning unpaid additional workload to already stressed staff. Then there can be no talk about any material and technical bases, and even more serious training programs. This makes setting up a corporate learning center akin to creating a “corporate leaflet” that no one reads, or a “corporate drunkenness” that divides people.

Finally, it is important for organizations to pay attention to such important elements as the implementation through the training center of their own ideology and norms. These are additional efforts and financial costs that are required.

It is realistic to open a serious training center and bring it to self-sufficiency in a period from 2-3 months to 1 year.

Workshops:

• Study of issues of interest to course participants.
• The main stages of organizing a training center with a detailed examination of each stage.
• Licensing.
• Attracting investors and partners.
• Study of practical examples of creating successful training centers.
• Algorithm of the Training Center.
• Basic document templates.
• Algorithms for creating and promoting the site of the training center.
• How the training center can earn.
• Development of the training center.
• Trainings.

Business Education - Study Programs

The Higher School of Management of the National Research University Higher School of Economics implements business training programs, additional education in the field of general and functional management:

All business training programs are aimed at training senior managers and broad-based consultants with modern knowledge and qualifications that allow you to effectively manage organizations or their divisions. The formation and development of key competencies in the head helps not only to develop skills of a systematic approach to strategic business objectives, but also to structure their own business experience

Main programs

The MBA programs of the Graduate School of Management are developed using international experience and taking into account the realities of Russian business.

The Executive Master of Management in HR program - Strategic Human Resource Management - is a fundamentally new program developed by the best professors, teachers of the Higher School of Economics and the best HR practitioners and experts with unique experience of working in large Russian and multinational companies.

The Executive MBA and DBA programs are the original developments of the School, aimed at top managers and owners of Russian companies.

The Leadership School program was developed with a focus on the participants of the Leaders of Russia competition, educated and ambitious people.

The corporate programs of the Graduate School of Management are aimed at companies that want to improve the qualifications of their managers. To train their employees, firms can choose any discipline from a wide range of courses offered, for which they are designed as short-term business seminarsas well as medium and long-term programs, up to corporate programs of the Executive MBA level in a format adapted to the requirements of companies.

Conditions of admission, organization and duration of study

Upon admission to the business study programs of the Graduate School of Management, an interview or testing is conducted

A prerequisite for admission to the MBA, Executive Master of Management, Executive MBA and the Leadership School program is a higher education and work experience. The DBA program has additional requirements

Programs are implemented in two forms - evening and modular

The duration of business training depends on the chosen program and varies within 0.9-2.3 years

Learning process and results

The educational process at the Graduate School of Management is organized according to a mixed type, which involves the use of various teaching methods: from lectures and business seminars to solving cases and discussions. At the same time, the emphasis is placed on active forms of education: trainings, business games, analysis of specific situations.

The training center does not need a license

Classes are taught by a teaching staff with extensive experience in the field of business decision making and management consulting. During the seminars, the teacher builds up the work, directing it both to the assimilation of the material by the students and to the control of their individual preparation. Trainings contribute to the acquisition of skills for an adequate response to specific situations arising in the course of the company's activities. At the lectures, theoretical material is accumulated, which serves as the basis for active forms of communication. A large place in the educational process is given to the independent work of students, during which they study special literature, as well as complete assignments on the topic covered or prepare their own project with linking the knowledge gained to the activities of a particular company.

Such organization of business courses is mostly applied in nature and has been proving its viability and effectiveness over the years. Examples from Russian practice discussed at business seminars are designed to adapt international practice to domestic realities, which makes it possible to gain knowledge and experience in the field of Russian and international business.

Training under the programs of the Graduate School of Management ends with the defense of the final qualifying work or thesis.

The MBA diploma is a confirmation of successfully completed training and meets high international standards.

How to open a training center for hairdressers and manicurists: a business idea

The need to tidy up the hair on the head is developed in a person to automatism. Hand and nail care also approaches the need at the genetic level. Therefore, the rapid growth in the number of establishments offering haircuts and manicure services is taken for granted. But where to get so many service personnel? The answer is found by enterprising people who organize training courses in hairdressing. At the same time, they put training in the art of manicure on the conveyor and train stylists.

The business turns out to be quite profitable and not the most difficult to organize. Having registered as an autonomous (independent) non-profit organization, an entrepreneur does not need any additional licenses or special permits.

Sanitary standards for one hairdressing place require. But at the rate of 5 study places, it is not so difficult to find a spacious room in the city.

Since the location of the training center does not play a special role, you can save a little on rent, but it will still cost a pretty penny (2.5 thousand rubles per square meter). Furniture items and educational equipment (chairs, stands, mirrors, sinks) can be purchased domestically. Equipping each workplace will cost up to ten thousand rubles.

A considerable cost item is consumables. Convenient sharp scissors, high-quality paints, professional combs, massage brushes, brushes for sweeping and dyeing hair, hairdresser's peignoirs and other paraphernalia will cost up to $ 1,000. And each student will need a training dummy for 1.5 thousand rubles.

It is advisable to put the training on stream, recruiting simultaneously up to 5 groups of 5 people.

How do I open a training center? Algorithm how to start making money on knowledge!

The average cost of a three-month hairdressing course is around 22 thousand rubles. The minimum positive ROI is obtained when recruiting at least 10 students per course.

If time and opportunity permits, it is possible to supplement the basic study with a short-term additional course (for example, the cycle of classes "Wedding hairstyles"). This will add another 12 thousand per person to the "piggy bank".

Classes will be held in an intensive mode, which not every teacher can withstand. Therefore, when choosing a candidate for a teacher, a special approach is needed. In addition to high individual professional skill, the teacher must be able to convey his skills and knowledge to the students. It will take both psychological endurance and physical endurance. The assessment of such teaching work will be about 15,000 rubles.

Manicure courses are organized in a similar way. Only according to sanitary standards is enough for one manicure master. The purchase of equipment and furniture for equipping a manicure workplace will be cheaper than hairdressing costs. Only 3 thousand rubles will be needed for one student kit, which includes all kinds of files, scissors, brushes, spatulas, as well as a special grinder and sterilization equipment. Each student needs at least three manicure sets. For the role of the teacher, invite a reputable stylish master who has something to teach newcomers. This will make your wallet forty thousand thinner, but it will add prestige and popularity to the school.

The cost of a manicure course is about 11 thousand, but groups can be completed with up to 8 people. By analogy with hairdressing training, basic manicure courses can be accompanied by additional ones. For example, a series of classes on nail extension costs 8 thousand, and courses on art painting - 10 thousand rubles.

Some students strive to master the art of hairdressing and manicure at the same time. Try to encourage this zeal with a small tuition discount. This can be a role model, which will bring you additional benefits.

Another incentive for students will be the guarantee of their employment after the completion of the courses. You can provide such a privilege if you conclude contracts with beauty salons on conditions favorable to both parties. The image of the school will only increase from such cooperation, which will bring additional dividends over time.

Prepared by editors: "Business GiD"
www.bisgid.ru

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The article was written with the informational support of the employees of the company Association Registration http://oreg.pro/

Educational activities must be licensed. Only teachers engaged in individual tutoring have the right not to license their educational activities. Everyone else will have to obtain a training license. Read about how to do this in this article.

Who needs to receive

The following legal entities must obtain a license for training:

• State and private nonprofit firms, whose activities are primarily aimed at providing education, rather than making a profit;
• Commercial firms whose purpose is to profit from the provision of educational services;
• Branches of educational companies;
• Private businessmen carrying out activities with hired personnel;
• Scientific institutions.

Services should be provided one at a time, or several of the following educational programs:

• Higher or specialized secondary;
• Preschool;
• General education;
• Add. education for both children and adults;
• Professional development.

Legal requirements

The current legislation stipulates that a license applicant must fulfill a number of requirements:

1. The presence of a room in which training will be carried out.
2. Availability of everything necessary for the learning process (special equipment, furniture, textbooks, inventory, etc.).
3. Availability of educational programs.
4. Creation of the conditions that are required for the conduct of educational activities.
5. Availability of permission from the Sanitary and Epidemiological Supervision.
6. Availability of teaching staff (this must be fully approved before applying for a license).
7. Availability of documents permitting access to materials that are state. secret.

Required documentation

For getting training licenses you must provide the following package of documents:

• Application for receipt;
• The original identity document of the applicant;
• Photocopies of constituent documents certified by a notary;
• Photocopies of the following certificates: on tax registration, on state. registration, about making changes; they must be notarized;
• Documents confirming the ownership of territories and premises;
• Educational programs and curricula;
• Information about teachers - photocopies of their diplomas and their work books;
• Conclusion of the fire service, SES and the Ministry of Emergency Situations on the compliance of facilities with certain requirements;
• Information on the availability of training with distance learning elements;
• Certificate confirming the availability of conditions for the protection of health and nutrition of students;
• Check confirming the payment of state duties;
• Inventory of the entire documentation package.

Procedure for obtaining a license

The licensing authority accepts the application from the inventory, making a note of receipt on it. The date on the inventory is the day on which the licensing process begins:

1. Within three days, employees Min. The entities check the documentation provided by the applicant for correctness and completeness.

   How to open training courses without a license

   If errors were found, the documents will be returned to the applicant for correction. The applicant has a month to correct errors.

2. If the specialists have no complaints about the documents, all kinds of checks begin: the accuracy of the information provided is checked, as well as the compliance of the applicant's conditions with the licensing requirements. Onsite inspection is also carried out at this stage.
3. Within sixty days from the date of registration of the application, the educational supervision office will make a positive or negative decision. If a negative decision is made, experts must justify it. There can be only two reasons for refusal: the provision of false information and conditions that are not suitable for the implementation of educational activities.
4. Obtaining a license has an unlimited validity period. However, if the requirements are violated, it may be temporarily suspended or revoked forever.

Business idea: how to open a center for preparing for the USE exams

How to create an educational organization?

Our lawyers quite often receive letters from website visitors with questions about the opening of private schools, kindergartens, various training courses, etc. Therefore, we decided to cover this issue in a separate article.

Educational activities are regulated by the Federal Law "On Education in the Russian Federation" (hereinafter referred to as the "Law").

The definition of education is given in the Law - it means "a single purposeful process of upbringing and education, which is a socially significant benefit and is carried out in the interests of a person, family, society and the state, as well as a set of acquired knowledge, abilities, skills, values, experience and competence. certain volume and complexity for the purpose of intellectual, spiritual and moral, creative, physical and (or) professional development of a person, to meet his educational needs and interests. "

The definition of the term "learning" is somewhat different from the above, which, according to the Law, is "a purposeful process of organizing students 'activities to acquire knowledge, skills, and competence, gain experience, develop abilities, gain experience in applying knowledge in everyday life and form students' motivation. education throughout life ".

According to the Law, educational activities are entitled to carry out:

• educational organizationsthat can only be created in the form of non-profit organizations;
• training organizations - scientific organizations carrying out educational activities, organizations for orphans and children left without parental care, organizations providing treatment, health improvement and (or) recreation, organizations providing social services, and other legal entities;
• individual entrepreneurs - both carrying out individual pedagogical activities and attracting hired pedagogical workers.

Note that the previously effective version of the Law (before September 1, 2013) excluded commercial organizations from the educational process - LLCs, JSCs and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

Educational activities carried out by legal entities, as well as individual entrepreneurs who attract teachers, are subject to compulsory licensing. At the same time, educational activities carried out by an individual entrepreneur directly (i.e. personally, without hiring other teachers) are not licensed.

As an example of activities that an individual entrepreneur can conduct without a license, you can bring tutoring, tutoring, etc.

The procedure for licensing educational activities carried out by educational organizations, educational organizations, as well as individual entrepreneurs (with the exception of individual entrepreneurs engaged in educational activities directly) is established by the legislation of the Russian Federation on licensing certain types of activities, as well as by the relevant Resolutions of the Government of the Russian Federation.

An educational organization can be state, municipal or private.
The state is an educational organization created by the Russian Federation or a subject of the Russian Federation.
Municipal is an educational organization created by a municipality (municipal district or city district).
Private is an educational organization created by an individual or individuals and (or) a legal entity, legal entities or their associations, with the exception of foreign religious organizations.

Most often, private educational organizations are created in the organizational and legal form of ANO - autonomous non-profit organizations.

Educational organizations are divided into types in accordance with educational programs (main and / or additional), the implementation of which is the main goal of their activities.

The law establishes the following types of educational organizations that implement basic educational programs:
1) preschool educational organization - an educational organization that, as the main goal of its activities, carries out educational activities on educational programs of preschool education, childcare and supervision;
2) general educational organization - an educational organization that carries out educational activities as the main goal of its activities in educational programs of primary general, basic general and (or) secondary general education;
3) professional educational organization - an educational organization that carries out, as the main purpose of its activities, educational activities in educational programs of secondary vocational education and (or) in vocational training programs;
4) educational organization of higher education - an educational organization that carries out educational activities on educational programs of higher education and scientific activities as the main goal of its activities.

Types of educational organizations that implement additional educational programs: 1) organization of additional education - an educational organization that carries out educational activities for additional general educational programs as the main purpose of its activities;
2) organization of additional professional education - an educational organization that carries out educational activities for additional professional programs as the main goal of its activities.

The educational organizations listed above are entitled to carry out educational activities in the following educational programs, the implementation of which is not the main goal of their activities:
1) preschool educational organizations - additional general developmental programs;
2) educational organizations - educational programs for preschool education, additional general educational programs, vocational training programs;
3) professional educational organizations - basic general education programs, additional general education programs, additional professional programs;
4) educational institutions of higher education - basic general education programs, educational programs of secondary vocational education, vocational training programs, additional general education programs, additional professional programs;
5) organization of additional education - educational programs of preschool education, vocational training programs;
6) organization of additional vocational education - training programs for scientific and pedagogical personnel, residency programs, additional general education programs, vocational training programs.

According to the Law, the name of an educational organization must contain an indication of its organizational and legal form and the type of educational organization.

Organizations providing training can be legal entities of any organizational and legal form, including such commercial organizations as LLC and JSC. Wherein:
Scientific organizations have the right to carry out educational activities for master's programs, programs for the training of scientific and pedagogical personnel, residency programs, vocational training programs and additional professional programs.
Organizations providing treatment, health improvement and (or) recreation, organizations providing social services are entitled to carry out educational activities in the basic and additional general education programs, basic vocational training programs.
Diplomatic missions and consular offices of the Russian Federation, representations of the Russian Federation at international (interstate, intergovernmental) organizations (hereinafter referred to as foreign missions of the Ministry of Foreign Affairs of the Russian Federation) have the right to carry out educational activities in basic and additional general educational programs, taking into account the specifics established by Article 88 of the Law.
Other legal entities have the right to carry out educational activities in accordance with vocational training programs, educational programs for preschool education and additional educational programs.

To carry out educational activities by the organization carrying out training, a specialized structural educational unit is created in its structure. The activities of such a unit are governed by a regulation developed and approved by the training organization.

Business registration in the field of education

As already mentioned, legal entities - educational organizations and organizations providing training, as well as individuals (citizens) registered as individual entrepreneurs - are entitled to carry out activities in the field of education.

Requirements for constituent documents of legal entities operating in the field of education have their own specifics. Those interested in this issue will find the answer to it in the Law, but here we just note that the charters of such organizations must contain information about educational programs in accordance with which training will be conducted.

Since, according to the Law, only non-profit organizations can be educational organizations, their registration is carried out by an authorized state body - the Ministry of Justice of the Russian Federation and its regional offices (in particular, in St. Petersburg - the Main Directorate of the Ministry of Justice of Russia in St. Petersburg). You can read more about registration of non-profit organizations on this page.

As mentioned above, training organizations can be created both in the form of NPOs and commercial organizations. In the latter case, the registering authority for them is the tax inspectorate (in St. Petersburg - MI FTS No. 15). The registration of such organizations is carried out by the tax authority in a general manner that does not differ from the registration procedure for "ordinary" LLCs.

Similarly, the procedure for registering individual entrepreneurs, both directly engaged in educational activities and hiring teaching staff, with the exception of the need to additionally submit certificates of no criminal record, is no different from the procedure for registering individual entrepreneurs in other areas of activity. The registering authority is the tax office.

After state registration, the subject of educational activity (an educational organization, an organization providing training or an individual entrepreneur who has attracted teaching staff) must obtain a license, and only after that he can begin to provide educational services. The requirements for license applicants can be found in the Law and in the relevant Resolutions of the Government of the Russian Federation.

After a certain period has elapsed after obtaining a license, an educational organization has the right, in the manner and terms established by the Government of the Russian Federation, to apply to the Ministry of Education (or another relevant state body of the Ministry of Education system) with an application for state accreditation.

Educational organizations that have state accreditation and implement general education (with the exception of preschool) and professional educational programs have the right to issue state-recognized documents on the level of education and (or) qualifications to persons who have passed the final certification.

Petroleks specialists will always help you to prepare constituent and other necessary documents for state registration of an educational organization, an organization providing training or an individual entrepreneur (IE), as well as to complete registration.

Today, thousands of people are eager to find, among the many opportunities, the gold mine that will give them a chance to forget about the lack of money forever and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is earning money from training courses. So, in this review, we will talk about how to open training courses.

Why training courses are relevant

To begin with, it is worth noting the fact that we live at a time when two completely different generations crossed.

In each city, people who were born at the beginning of post-Soviet capitalism and are guided by more modern principles of worldview, and those who at one time managed to absorb the bright mentality of Soviet society, revolve side by side. What does the training course have to do with it?

The fact is that quite often young people show interest in various types of activities and want to develop professionally in them.

For example, questions about how to start hairdressing courses and how to start their own car business can be important for them. Moreover, young people can master several directions at once. Entering universities in different specialties is the lot of units who have enough enthusiasm and money for such a maneuver. Plus, by the time of release, the technologies and trends will change greatly, and therefore the relevance of training may be low.

But the training courses last much less than studying at the university, and the information given in such courses has the maximum level of relevance.

Salvation for people in the form of courses

If we talk about people who were taken by surprise by the collapse of the Soviet Union, the courses where they teach a new specialty are a lifeline for them. Indeed, in a relatively short period of time they will be able to master a new profession that is in demand in the labor market.

Thus, training courses are more than a relevant area of \u200b\u200bbusiness. With their help, you can connect, for example, a handicraft business and sports.

Local training courses

The first option that can be used to make money is local training courses in popular specialties and simply interesting types of activity. They can be held in a rented or own premises. For example, owners of beauty salons can open courses in manicure or hairdressing on the basis of their company.

If you don't have your own property suitable for studying with a group, then nothing prevents you from using the rental option.

However, in the courses themselves, the premise does not play a major role, although it is important. For example, in order to understand the question of how to open needlework courses, your office may not be required. You can easily cope at home. Especially if you have the appropriate skills.

Learning can become popular thanks to reviews from satisfied customers. If, after a complex of classes, newly minted specialists master specific skills well enough to get a job or start providing services on their own, then the rating of the courses will be high.

Find qualified professionals

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to transfer knowledge to others at a decent level. This factor must be indicated when drawing up a business plan.

English courses, for example, require a professional approach. And if the necessary skills are not available, it is necessary to involve outside specialists. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go a very profitable path and make courses that will include training in different specialties. Such a move will provide a significantly greater flow of people, and hence a different level of income.

Of course, in the case of opening multidisciplinary courses, you will need to pay more for renting premises, however, with the correct formation of the price for training, all costs will be easily compensated.

Marketing Activity

In order for advertising to reach representatives of the target audience, you need to determine which sources of advertising information in a given region are the most effective. And only after that invest in an advertising campaign. At the same time, one "but" remains: the number of people who can pay for education is limited at best by a specific region, at worst by a city. And this despite the fact that there is competition in this area.

In order to expand the circle of potential customers, it is worth bringing your training system to the Internet space, where people can purchase it not only from all regions of the country, but also from other states. Such a step can increase the sales market for the training course hundreds of times.

Online training

An information product is a very popular way to sell your knowledge and experience, as well as the skills of others, to thousands of users around the world. This type of activity can be easily combined with local training courses. But if you wish, there is an opportunity to turn online education into a main and stable source of high income. How to open training courses on the Web?

* Calculations use average data for Russia

Initial investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which in Russia is only opening up and in which you can find free and profitable niches. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning forces people to use the services of training centers throughout their life - from preschool education to retirement age. Modern educational platforms make possible a minimum entry threshold and provide good profitability for this business.

What is a modern training center

The modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related fields of activity, now the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts conduct training in accordance with the specific tasks of the client. Also, the process of group training is becoming closer to individual training, since the training program flexibly changes in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical problems, there are a lot of them, each of them specifically expresses the requirements of a certain group of clients.

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Another distinction of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any areas. Such work, when the client of the training center is a business, is called the B2B (business to business) segment and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that the training centers have already begun to be not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge all over the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace of modern life leaves no time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and best practices.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented by new, previously unusual functions.

The simplest example is the profession of an accountant. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - it is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but forcing accountants to become more and more software specialists. And there are thousands of such professions with similar trends. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline training. From the choice of this form, or, rather, from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning, when learning is carried out using the Internet in real time using conference programs or the listener is watching already recorded video material.

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Offline training is a classic type of training, when the student is taught in a classroom, usually as part of a group and the trainer or teacher directly interacts with the audience.

Let's consider what is the advantage of both forms of training.

Benefits of online learning for a training center:

1. First of all, this is the saving of expenses for the maintenance and equipment of premises for training.

The second advantage follows from the first advantage: the prices for online training can be made lower due to cost savings, that is, more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even around the world, significantly expanding the audience of students and, accordingly, its financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from direct, offline training. The costs are higher, the audience that can be attracted is less. But there are a number of nuances. For people of a higher age group, it is more difficult to study online. This is due to both the prevailing psychological attitude towards direct learning and the lack of experience and knowledge when working with a computer. It should also be borne in mind that it is difficult to conduct an intermediate knowledge test online, especially the final tests, according to the results of which a document on the completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the listeners. It should not be overlooked that direct teaching provides better contact with the lecturer.

And, finally, it should be noted that training courses provide an opportunity for students to acquire new contacts, potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the training center being created. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all the directions on your own. Your main task is to organize your business. Finding the best trainers or educators, especially since you can offer a combination of not full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are taking additional education courses.

According to market participants, the most popular are courses up to one month in duration.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

With the additional education of children, everything is simple. The greatest demand among training centers is for the centers preparing for the unified state examination (USE). This is understandable, since without special preparation for the exam, it is very difficult to gain a sufficient number of points for admission to a higher educational institution. In second place in terms of demand for children and adolescents are various language courses, especially English courses, which is associated with the traditionally low level of teaching in an ordinary general education school. Next comes art and sports education. The areas of additional art education are especially diverse. Both classical drawing courses and its modern directions, for example, photography or acting, are popular here.

It is much more difficult to determine the list of the most popular courses for additional professional education, their list is too extensive. Most of the students in this segment (about 44%) updated their knowledge of the profession previously obtained in the system of higher or secondary education. The students of these courses were professionals who are actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at education and additional training of education and health workers are in great demand.

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Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the field of mining is leading here, which is associated, on the one hand, with the rapid technological development of the industry, and with the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as online marketing, graphic design, logistics and corporate governance, that is, those areas in which higher education does not keep pace with modern development trends.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags significantly behind the developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous, the market should grow at least twice.

Therefore, we will consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are rapidly developing. In Russia, this trend is poorly developed, gender coloring in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a close look at this direction.

Professional courses in cooking, psychological development and repair are very popular abroad.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a solid reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - whether a license is needed for a training center. This is a complex issue from a legal point of view. In practice, this area of \u200b\u200bbusiness is regulated by the federal law "On education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On licensing certain types of activities" dated 05/04/2011 N 99-FZ. Don't look at the fact that the laws were passed a long time ago. Every year, they are supplemented and clarified, the practice of their application, due to the ambiguity of the formulations, is rather complicated. Without going into legal difficulties, let's answer this question simply.

A license for the training center is required. An exception is the case when the teaching is conducted by an individual entrepreneur personally. He is not allowed to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a full-time basis and several training programs. In this case, a license is required.

Of course, there are "legal" options for circumventing this law. One of them includes, for example, a scheme according to which each tutor concludes a separate agreement with students, and the training center concludes an agreement with each tutor or teacher for renting premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, since the actions of the supervisory authorities can be completely different.

Therefore, we will consider what you need to get a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for a training organization is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself in the Department of Education. Naturally, to obtain these documents, it is not enough just applications, they are accompanied by a rather large list of documents. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7,500 rubles. Please be sure to obtain this list in advance, as there are special room requirements for different types of training centers. For example, a children's training center should have at least three toilets: for boys, girls and for employees. And this can not be organized in every room, so be careful.

If you do not want to go through this entire procedure on your own, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main will be the OKVED code section P "Education". But the choice of a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate legal company for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investment, profit and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you plan to start with online courses and teach them yourself, then the investment will be from 50 thousand rubles. You just need to buy a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. Social media advertising will work best in this case. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram will work better for cooking classes.

If your activity is related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very high, since it can be from 25-30 square meters in area. Repair may be needed, but it's all individually.

Another significant expense item can be the purchase of office and computer equipment, a projector and other equipment necessary for the implementation of the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roundedly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles or more. It is also necessary to provide an operating margin for several months to pay rent and wages until you reach the operating payback. In total, the cost of opening an offline training center will be from 1 million rubles.

In terms of costs, the bulk will be the salaries of the teachers or experts who will deliver the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Let's say you set up an offline training center with three teachers, that is, three programs. The term of study is one month for all programs. The average number of listeners on the program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, including rent, wages, taxes and advertising, will amount to about 180 thousand rubles. Total your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality demanded courses, we can get more than 50 people on the course. The profit from the course held can be more than a hundred thousand rubles.

The payback period of the training center is about one year on average.

There are also less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their training courses for free, but they charge a fee for passing the certification and obtaining a certificate. Having prepared a small number of courses in Russian and spent about $ 2 million on their preparation, the Russian division of Coursera received an annual revenue of about $ 3 million. That is, it recouped its costs in less than a year. But these courses can be profitable for years.

Marketing and promotion of the training center

Here are a few basic rules to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to your parents profitably, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will not come again.

The main promotion channel for a training center is virality, that is, a method of advertising, when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales... Suppose, after completing the initial course, offer a more expensive advanced one, and then an expert one.

Use social networks to promote. In them, users can easily share the information they like. Put on the pages of your training center not news and advertising information, but specific cases and options for their solution, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners... This will not only allow you to make courses more useful and effective, but also increase customer loyalty. Be sure to ask participants to write reviews of the courses they have taken on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, then you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms make this easy and almost without investment.

For a small fee, you will receive not only all the necessary tools for conducting online training, but also the ability to receive payment and conduct additional sales. Many sites have a free period for conducting several online seminars, you can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, as well as providing legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which is only opening up on the Russian market. Effective online learning methods can minimize investment, and an engaging audience will provide a good return.

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Opening a business without investment is more interesting and safer. Consider creating a learning center like a computer game. You start from an easy level, progress to a difficult one, fight obstacles and learn new skills.

When you learn how to make money with zero, in the future it will be easier to find investors for the project. And where to start and what you need to start the first course, we will tell you in this article.

Find an idea

The million dollar idea is a myth.

In stories of grand design, it is common to keep silent about how much trial and error an entrepreneur makes on the road to success. Getting started in the busiest niche is more effective than developing a unique course for years. The topic can be changed without prejudice in the process.

Ideas are born while doing what you love. Share your professional skills, for example, your knowledge of Photoshop will be useful for novice designers. If you paint, then start with drawing courses. A hobby can be a launching pad for an online school in a niche where there are no competitors yet.

Create a portrait of your audience

Personal interest ignites with energy. But without understanding what drives other people, it's hard to sell a product. First you need to understand: is it possible to make money at the training center with your idea.

Before launching, it is important to research the motivation of the audience in order to articulate the benefits of the course and design the training programs. Create a personalized portrait for each type of client. The more accurate it is, the more effective the promotional materials will be.

If you correctly identify the interests of buyers, then you will sell the courses even before the plan for future classes appears.

Alexandra Khokhlova decided to test the idea and study the audience before launching the School for Bird Watchers. She put together a detailed description for each type of client. There were three large groups:

• We wanted to become biologists, but life turned out differently.
• Looking for an unusual getaway after work.
• They are fond of hiking and travel.

Having studied the interests of each group, Alexandra's assistant collected a list of related VKontakte communities. Targeted advertising was launched for their participants. Correct audience screening and catchy targeting attracted 15 people to the course, who immediately paid for the classes.

The Bird Watching School basic course is designed for beginners. They will learn how to attract birds to the park and how to feed them. If the format of the classes does not fit, then the money can be returned

Automate your work with data. To quickly build a portrait of the target audience, use parsers - programs for collecting and analyzing social media data. Most of them have a trial period, thanks to which you will have time to evaluate the features and compose your first portraits for free.

Parsers will collect the most information on VKontakte. This social network provides maximum access to its database for third-party applications.

Parser functions for audience analysis

1. Search for communities by keywords and parameters. The number of filters depends on the capabilities of the parser, for example, search for groups in social networks by age of participants, gender, profession, place of residence, level of education, presence of children.

2. Analysis of the audience. With this function, you can study the collected data and create a general portrait of the client. You can find out almost everything:
hobbies, musical preferences, number of children, profession, favorite communities and posts, mailing addresses and mobile phone numbers. The parser will automatically remove bots and ad accounts from the list.

3. Analysis of sites. If the competitors' page has authorization through Vkontakte, then the parser can collect information about the audience of this resource from the social network.

All programs are different. Before getting started, read about their features and test the trial versions.

Examine competitors' content

Before developing a curriculum, review the materials published in similar courses. Think about what catches the audience, what questions are asked by users, when they are most active. Use this information to compose lessons and write posts.

The service Popsters will help you to study the content in detail. The program will independently filter materials by the number of likes and reposts, the degree of involvement, comments and the time of user activity.

The trial period includes 10 free downloads for each social network. This is enough for an initial understanding of what is interesting to your audience. The cost of a paid plan is 399 rubles per month for one social network. The program supports VKontakte, Facebook, Odnoklassniki, Coub, YouTube, Twitter.

Develop a value proposition

Explore the materials of competitors and go straight to creating trial lessons. They can be made free of charge or sold for a nominal sum. Don't just focus on profit, it's more important at this stage to test multiple variations of strong value propositions.

A value proposition is something people are willing to pay for. What will they get at the end of their training?

Usually at the beginning of work, entrepreneurs form weak proposals. This is especially noticeable in the field of psychological training and motivational courses. The main problem is that there is no measurable result. It is not clear what will change in the client's life after the training.

The best value proposition should be as specific as possible. It answers the questions what do you get? what will you become? The proposal focuses not on the process, but on the result.

Ninth Grade Math → A Quarter A in Math in 3 Months
English for Professionals → Cambridge English Certificate
Theater courses → Entering the stage in a performance in a month
Programming course → Guaranteed employment as a programmer with a salary of 70 thousand.
Harmonization of relationships → Return passion in relationships after 5 sessions.
Infobusiness course → How to open a private training center in a week

Create multiple value proposition options. Then ask your clients directly which wording they like best and what results they want to achieve. Submit a link to the test with different options in thematic groups. This way you will conduct a focus group survey and find the first people to attend the class.

When making your value proposition, state only achievable goals. If the majority of participants do not get what they promise, the reputation of the courses will suffer. Goals should be as fair and measurable as possible. Your job is to come up with methods that will help clients achieve them.

Select tools

As soon as the first people to buy the course appear, think about the teaching tools and format. What does it take to open a training center?

Webinar platform. At first, you can get by with Skype.
It is optimal for personal consultations and broadcasts with a small number of viewers. In the free version, only 10 people will see the webinar. The paid version will cost 375 rubles per month, but you can open the view for 250 participants.

The second free way to teach a class is to use YouTube broadcasts. With this option, you won't have any viewer limit. After the end of the webinar, the recording will be immediately saved on your channel. If you restrict access to it, then in the future it can be sold as a separate material. The main disadvantage of YouTube is the video delay by 30-60 seconds, which makes it difficult to quickly answer questions in the chat.

In addition, you can use paid services. They offer additional streaming features that YouTube doesn't have:

• Auto webinars (recording lessons with a working chat);
• Access to the webinar after entering the password;
• Sending invitations;
• Drawing function;
• Landing page creation:
• Collecting email subscribers;
• Payment for the webinar directly through the service.

Website. Its development is a long and expensive process, which includes prototyping, writing texts, drawing design, programming and testing. In a starting agency, they will take from 50 thousand rubles for such work.

Until you know how relevant your course will be, this option is not suitable. It is important to launch the page within three days and preferably for free. For these purposes, website builders are used, which do not require programming knowledge. The cost of creating such a resource is approaching zero. You only have to pay for the domain name and hosting.

The designers are completely thought out. They can be easily integrated with analytics systems, mailing services and payment forms. While most of the features are only available in the paid versions, they won't hit your budget. For example, the paid Tilda tariff will cost only 500 rubles per month, while the creators of the service promise to present a domain name.

The designers offer a variety of templates that you can fill in with appropriate content. You will find pictures and icons on free photo stocks. But do not forget to use real photos, for example, from seminars, when decorating. This technique will increase the expertise in the eyes of your site visitors.

The structure of the site, as a rule, is done according to the traditional AIDA marketing formula: attention, interest, desire and action.

Attention - Problem statement and value proposition.

Interest - details of classes, disclosure of benefits, information about the author.

Desire - social proof, student reviews, cases, photos from performances

Action - information that stimulates the purchase, a discount with a time limit, a form of payment and subscription.

Additionally, on the site, you can create a personal blog to post notes and videos of past classes.

Service for email newsletters. At first, you will need it in order to send letters with links to paid webinars. As your base grows, you will use it to attract new and retain old customers. If you wish, you can create a thematic mailing list or simply send information about new programs and discounts.

• Trial package of services. Many services offer a limited number of emails per month for free. This will be enough for the first contacts with clients.
• Constructor of letters. You don't need programming knowledge to typeset such messages. As with website builders, they will help you quickly customize templates for submission.
• Support in Russian. It is not difficult to understand the service in English. But there are situations when you urgently need help from the support team, for example, if messages do not reach users, and less than two hours are left before the webinar.

Popular mass mailing services

Name	Free version	pros	Minuses
GetResponse	Trial version 30 days	Russian languageLanding maker and templatesLanding page makerWebinarium	High prices Free version limited to 30 days
UniSender	100 subscribers, up to 1500 emails per month	Russian language Simple interface Letter constructor and templates	Limitation on topics. For example, mailings related to online earnings are prohibited
MailChimp	Free up to 2,000 subscribers, up to 12,000 emails per month.	Letter maker and templates	English languageHigh prices paid rates

How to open a training center without a license

For a long time it was believed that any courses can be taught without a license, if you do not issue a state diploma. But recently, the state has taken up educational activities, and court decisions are not always in favor of entrepreneurs. How to avoid getting fines?

How to work without a license

1. You have the status of an individual entrepreneur and teach independently - in this case, you do not need a license. In promotional materials you can use educational vocabulary: program, final certification, curriculum, etc. But if you hire teachers, you will need to issue a license. At the same time, working without a license, you can hire assistants to write texts or check homework.
2. As a legal entity or individual entrepreneur, you have the right to conduct one-time master classes, which are for informational purposes only. In this case, you cannot call such activity educational and use educational terminology in advertising.

When you need a license

1. You, as a legal entity, provide services based on an educational program. The main advantage of this method is that you can issue advanced training diplomas. To obtain such a license, it is necessary to rent a room, obtain a number of certificates and approve an educational program.
2. If you operate as an individual entrepreneur, but involve third-party teachers, then you must license the activity in the same way as a legal entity.

You need to think about obtaining a license, opening an individual entrepreneur or an LLC only when you test the idea at one-time master classes and earn the first money.

On a note

1. Start with any idea. An unusual hobby can be the basis for a course in a vacant niche.
2. Before opening the training center, create several portraits of the target audience using social media scrapers. This will help you find communities with potential clients faster and create compelling advertising materials.
3. Before launching your course, research your competitors' social media posts and articles. Perhaps their materials should be reformulated and used to promote their own courses. To filter content faster, use the Popsters service.
4. Think about your value proposition. Concentrate the message on the result, not the process. With online tests, you can check your assumptions on social media, and at the same time find your first customers there.
5. To open online courses, you need a webinar platform, website and mailing service. Look for free options until you have your first profit.
6. To open a training center without a license, you must, as an individual entrepreneur, teach courses on your own without the involvement of third-party teachers.
7. Open an IP or LLC only when you are convinced of the profitability of your idea and hold several master classes.