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The term “herd feeling” is not scientific. This is a figurative expression. People use it to characterize the behavior of those around them when they behave like animals in a herd. What is the herd feeling? What does the 5% law say and what are the features of crowd psychology?

Crowd psychology or what is herd feeling?

Science knows the concept of "crowd psychology". It explains what the herd feeling is and how it manifests itself, namely:

A crowd of people is more aggressive than a single person;
The crowd is easily amenable to emotion and suggestion;
The crowd is incapable of assessing the situation with a cold mind;
The crowd does not reason or ask questions;
The crowd is malleable, it is easy to push it to a mass event (riot, rally, protest, criticism, condemnation);
The crowd does not accept individuality;
The crowd acts at the direction of the leader, without thinking or weighing its own actions.

It is inexplicable, but sometimes intellectually developed people are exposed to the "herd feeling". This is exaggerated as follows: once at a protest action, a person together with those around him chants slogans, and when left alone he thinks and understands that his own “I” does not want to protest, condemn and demand changes.

Or, seeing a crowd of people running in an unknown direction, a person joins them, not understanding why. Subconsciously, he believes that since everyone is running, then I need to. In this state, people are able to find themselves in a completely unfamiliar area, and then "bite their elbows", thinking how to get home.

Manifestations of herd feelings are well remembered by people who found themselves in line in the USSR. A person stood for hours for a thing that, in general, he did not need. This was done because "the people around take it, so I need it too."

Submission to the energy of the crowd is a direct path to failure, loss of time, false aspirations and even illness. The scheme of development of the disease is simple, especially elderly people are susceptible to this. Someone tells an elderly man that the main thieves are sitting in the state authorities. An elderly person does not have the opportunity to verify this personally, and he blindly believes the speaking "well-wisher". As a result, a person thinks about it with increasing negativity. Having succumbed to suggestion, he is nervous, he is overwhelmed with anger, and negative emotions may well lead to a heart attack.

Alcoholism is also an example of herd feelings. Why does a devotee become a drinker when he gets into the company of alcohol lovers? The reason is clear: when others drink, it is difficult to resist, the energy of the drinker absorbs individual beliefs. People also become smokers and drug addicts "for the company".

The herd feeling and the five percent law

In psychology, there is the concept of "auto-synchronization". It manifests itself as follows: if 5% of members of the society perform a specific action, the rest of the members will also repeat it. If you scare 5% of the horses in the field, the whole herd will break loose. If 5% of the pigeons fly up, the whole flock will rise up.

This is typical for a society of people. Scientists from England conducted an experiment. Several people were invited into a large room. Of these, 5% were given the task of moving along a specific trajectory, the rest were told that it was possible to move in any direction. As a result of the experiment, all the people in the room unconsciously moved along a given trajectory. Everyone can confirm the theory of five percent. After attending a concert with a group of friends, start clapping at the moment you see fit. The whole room will repeat after you over time.

Auto-sync can be launched in a team where people are not aware of their own actions, do not think about the purpose and reason. If the level of self-control is low, there is no need to tell everyone what to do - 5% of people in society will start this process.

The five percent law is actively used by marketers. By launching a rumor that soon there will be no specific type of product on the shelves. 5% of people will believe it and hurry up to buy up the estimated deficit. By their own behavior, they will launch a massive panic and in the next couple of days there really will be no goods left.

What are the benefits of herd feeling?

Man is a social being. Life without other people is unnatural for a person. Despite the fact that humans have moved far from animals in the process of evolution, in matters relating to collective consciousness, we do not differ from primates. One of these phenomena is herd feeling.

The common idea of \u200b\u200bherd feeling is negative, which is also in general a manifestation of the herd instinct. People tend not to have their own opinion, but to completely trust the statements of an authoritative person or group of persons. People generally don't require confirmation or justification. This feature is actively manipulated by the media, marketers, politicians and public figures.

Once upon a time, psychologists said that herding is not good, people believed it without thinking about the evidence. People use a convenient opportunity to repeat other people's thoughts, although the manifestations of herd feelings are not unambiguous.

What are the advantages of the herd instinct? Of course, an aggressive crowd of people, when everyone around them acts as a single organism, without thinking or asking questions, is rather an extreme manifestation of the herd instinct. But there is still a positive component in the herd feeling. Let's say that the overwhelming majority of adequate people will not go on a road that is dangerous if they were warned about it. The herd mentality in such cases saves life and helps to perform beneficial actions.

In order not to fall for the energy of the crowd and become a victim of the herd feeling, you need to learn and stay calm in critical situations. The crowd can both save and destroy. By showing awareness and "coldness" of the mind, you can avoid many negative influences from the outside.

March 14, 2014 11:14 am

Be in the ranks, do not protrude. Do what others are doing. Go where everyone goes. Say what you want to hear. And most importantly - do not think, because everything has been invented for you long ago. Just be like everyone else!

Here is such a simple "formula for success" for most people - to be in a crowd, to be a crowd, with all the ensuing consequences: loss of individuality, lack of one's own views, susceptibility to other people's influence, desire to be led, fear to prove oneself! In one word - longing! Let's talk about herd instinct.

Why is herd instinct bad?

The herd instinct, along with other instincts (self-preservation and procreation), is inherent in man by nature. And what nature is supposed to do is difficult, inexpedient and simply stupid to dispute. But there is one "but"! If the instincts of self-preservation and reproduction help humanity at the very least to preserve life and reproduce well on the planet, then in the case of the herd instinct, an ambiguous picture emerges. On the one hand, we all live according to generally accepted rules, thanks to which we have an idea of \u200b\u200bmorality and ethics. In this case, social norms prevent the world from sliding into chaos and anarchy. But there is also a downside to the coin ...

Let's take a look at a simple example. Before us is the average young man. Nice, kind, intelligent, friendly. Caring father and loving husband. Let's add, for completeness of its positive appearance, belonging to some humane profession. Let's say he works as a paramedic in an ambulance - he saves lives. In general, an entirely positive character who is not capable of causing harm. Our hero has one passion - football! And so, sitting at the match, he becomes a witness to the shameful loss of his favorite team, to the delight and delight of the fans of the winning team. It would seem that it's okay - a game is a game. But then the most "humiliated and insulted" by the loss of their home team stand up and start a fight with the fans of the winning club. Something “clicks” in the head of our hero, and he, driven by motives incomprehensible to him, joins in a brawl. The denouement is known - riot police arrive and, having treated the fighters with batons and rifle butts, packs them into paddy wagons. Our hero, lying on the cold floor of a special vehicle and having acquired the ability to think soberly, asks himself one question: why ?! Why did he get involved in this fight ?! After all, aggression is not peculiar to him in any form, he does not cripple people, he, on the contrary, saves them! The answer is simple: he turned off critical thinking - the ability to analyze a situation and formulate possible consequences. The herd instinct completely overshadowed common sense. Everyone got into a fight, and that means he must! And the boys would not have understood if he left! He was not himself at that moment - he was like everyone else ...

Do you understand how dangerous and destructive it is to "turn off" the brain and follow the majority? It is dangerous - for life and health, and destructive - for a person's personality. And this was also the most "harmless" example. And how many bloody wars, armed conflicts, terrorist attacks and other tragedies have happened only because people are driven by herd thinking? Manipulators (they are also called shepherds), hiding their true selfish motives behind beautiful invocatory speeches about equality, patriotism and their God, "turn on" the crowd, and she, in her blind faith in a high idea, goes to rob, kill, rape!

There have always been people who went against the rules and had their own opinion. Society has already prepared for such stigma and labels: "white" crows, dissidents, dissidents, heretics, rebels, upstarts and troublemakers. Having pasted a label, society takes measures to establish "justice": from tacit censure to collective persecution, called a vile word - bullying! Purpose: to hinder the one who thinks differently, to lower, push, to make it clear that it is no better. And in the overwhelming majority of cases, those who disagree either break down, becoming part of the crowd, or withdraw and move away, for it is a thankless task to fight the "windmills" of public opinion.

Is everything that dissenting people say is so wrong and harmful that society does not accept it? Yes, that's not the point !!! The adherent of the crowd does not like the very fact that someone has an opinion, they subconsciously feel the strength in such a person against the background of their intellectual weakness and "blinkered" gaze, and therefore they see themselves as a threat. Or, on the contrary, it may even be very smart and secretly admit the correctness, usefulness and relevance of other people's ideas, but he will never publicly admit it, because this is fraught with sanctions against him from the majority - he himself will be on the other side of the barricades. Here's a simple mechanism. Add to this the susceptibility to other people's opinions and the habit of obeying the "shepherds" who, while not distinguished by special decency, meanwhile, may have strong leadership qualities and the ability to persuade.

The main reason people gravitate towards the crowd is a sense of security, because it is easier to survive in a team. We mean global negative manifestations of life: wars, cataclysms, epidemics, etc. In this case, herd behavior is the basis of the self-preservation instinct. It is a fact.

But with manifestations of herd, when the question of survival is not an issue, it is already possible and necessary to argue. Who makes you, along with everyone, spread rot on the newbie, what is your excuse? Are you afraid to break away from the team, be branded as a "black sheep" and be in its place? You don't need to be afraid of that. Fear the lack of individuality - the very trait that makes a person different from others and shapes him as a person.

Or take all these total sales and Black Fridays. When the roaring crowd, losing their human appearance, storms shops, trampling down the fallen, hoping to take possession of a TV, five phones and a kilogram of batteries. And all this accompanied by inviting cries of discounts from managers (read - shepherds). Driven by the herd instinct and love for freebies, people finally lose their self-esteem.

And such examples of herd behavior can be given endlessly, but we will not do this, just as we will not draw conclusions - you will draw them yourself.

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In 1909, the second and final part of his work "The herd instinct and its influence on the psychology of civilized man" was published in the journal Sociological Review. Trotter discussed his concept of social herdness in more detail in his book "Herd Instincts in War and Peace", written by him in 1916 at the height of the First World War.


In the book, Trotter believed that looking for the causes and derivatives of the herd instinct is pointless, since it is primary and insoluble. To the primary, basic instincts, he attributed the instincts of self-preservation, nutrition, sexual and herd. The first three, according to Trotter, are primitive and are accompanied by a sense of satisfaction if successful. The herd instinct, as Trotter writes, causes “an obvious duty to act the other way around”: a person is ready not to worry about self-preservation, lack food and show resistance to carnal impulses, obeying a different imperative. Simply put, in a crowd, a person obeys an instinct that may contradict his personal gain.

Wolves, sheep and bees


In his book, Trotter tried to explain psychologically the unreasonable behavior of the masses that led to the grandiose carnage on the battlefields of the World War. For this, he put forward "a psychological hypothesis to explain the peculiarities of the German national character, which are manifested at the present time. According to Trotter, herd instinct manifests itself in three different forms: aggressive, protective and socialized, exemplified in nature by the wolf, sheep and bee, respectively.

"When studying the mind of England in the spirit of a biological psychologist, it is necessary to have in mind the society of the bee, just as when studying the German mind it was necessary to have in mind the society of the wolf," writes Trotter. In his opinion, the herd instinct in the British "socialized herd" (socialized herd) has followed the path of the bee hive, where each individual contributes to the overall survival. In Germany, it is expressed in an aggressive form, represented in nature by a pack of wolves and a flock of sheep.

His book "The Instincts of the Herd in Peace and War" is available in English on the Internet, anyone can read it, there are many more interesting things in the same spirit. But another thing is more interesting: how quickly, while still a newborn, the new science of social psychology found application in politics and ideology, displacing social Darwinism from there with its crude and straightforward postulate of the survival of the fittest.

Reproduction of instincts


Instincts in the science of human psychology appeared in the 18th century in the works of French encyclopedists and were borrowed by them from biology. At the beginning of the 19th century, Lamarck finally formulated the concept of instinct in animals "as an inclination caused by sensations on the basis of needs arising from their needs and forcing them to perform actions without any participation of thought, without any participation of will."

At first, transferring actions performed without any participation of thought and will to a person required a certain courage from the scientist. But after Darwin, the situation became mirrored. The great Darwin himself wrote that instincts appeared as a result of evolution, and who was the crown of evolution according to Darwin? That is precisely the person who was reasonable, and it was, and now it was risky for the scientist to deny the instinctive behavior of a person.

Further more, if earlier instincts existed only in theory and all evidence of their reality was indirect, then Ivan Pavlov experimentally proved their existence, however, calling them "complex unconditioned reflexes." It took half a century for scientists to again begin to doubt the existence of human action "without any participation of thought, without any participation of will." In the meantime, psychologists were only trying to separate the inherited elements of behavior from those acquired in early childhood.

Different scientists have produced a different number of such inherited instincts. American psychiatrist Abraham Brill believed that “everything in life can be reduced to two fundamental instincts: hunger and love; they rule the world. " British neurosurgeon Wilfrid Trotter, as we have seen, has four. His compatriot physiologist William McDougall, the author of the first textbook on social psychology, first had seven, then (as the textbook was republished) there were 11, and then 18. Other scientists had 20, 30, 40 and more.

Scientists simply matched the appropriate instinct in the animal for each type of human activity or social institution. For example, they believed that economic relations grew out of the instinct for food, the family is built on a rationalized sexual instinct, war is based on the instinct of struggle, and the state is based on the instincts of herd and fear. An overview of them can be found in the works of Dmitry Gorbatov, professor at St. Petersburg University. Continuing this series, it is not difficult to find instincts for any phenomenon in life: from participation in the green movement to non-traditional orientation.

There are no instincts in the USSR


Compared to others, the herd instinct enjoyed special attention in the Russian psychological school, which in this regard even was in the lead at the turn of the 19th and 20th centuries. A bad feeling was ripening in Russian society, and it did not deceive: in the near future, the country had to endure three wars, two revolutions and general turmoil. Life itself demanded answers to the questions: how does the crowd influence the personality, and the personality affects the crowd? Is it obligatory for the crowd to have a penchant for crime? How not to become a victim of it? Can a crowd be controlled?

The populist theorist Nikolai Mikhailovsky viewed the crowd as "a pliable mass, ready to follow 'the hero' wherever it may be and painfully and tensely shifting from foot to foot in anticipation of his appearance." At the same time, the role of the “hero” was assigned to the situational leader - the one who captivates by example, the first to “break the ice”, taking one step, which others involuntarily expect, in order to blindly follow him. This hero is not at all a "great man", on the contrary, the most ordinary "man of the crowd", and therefore her forces, feelings, instincts, desires are concentrated in him. The hypnotic model of crowd communication developed by Mikhailovsky turned out to be quite promising. In Western social psychology, it has developed in the form of "slowly spreading psychological contagion", which precedes outbursts of collective rage.

Criminal law professor Vladimir Sluchevsky has formulated the concept of "the beginning of the beast" as an explanation why a person is able to change in a crowd to the point of oblivion of moral guidelines. "Who only in his thoughts ... did not commit serious crimes, or at least did not want the occurrence of such events, for the implementation of which he would never have dared to put a hand!" - he wrote. In the crowd, this property, for insignificant reasons, leads to extreme cruelty and destructive activity. In Western psychology of the masses, similar ideas were developed by the sociologist and criminologist Spicion Siegele, who considered the crowd "a substrate in which the microbe of evil develops very easily, while the microbe of good almost always dies, not finding suitable living conditions."

Zoologist Vladimir Wagner proposed simpler and more materialistic reasons for crowd behavior. According to his theory, the physical impact of some individuals on others, expressed in touches and collisions, movements in front of the eyes, noise when moving, is transformed into nervous excitement in a person in a crowd. This excitement, in turn, through the herd instinct of imitating individuals who first responded to a critical change in the situation, leads to unpredictable crowd behavior.

It is clear that in the Soviet Union, such theories could not take root and develop. In 1976, Professor of the Lomonosov Moscow State University, Pyotr Halperin, wrote: “The question is whether instincts are compatible with the social organization of people's life, with the social nature of man, with a moral assessment of behavior and responsibility for actions. And the crux of the matter is that they are incompatible. "

Scientists wishing to refute this were not found in Soviet psychological science, probably, another basic instinct - self-preservation - worked for them.

Shepherds of the virtual herd


For more than a hundred years, the science of the herd reflex has gone through a lot. In the 1920s and 1930s, when behaviorism came into vogue, it almost ended, but revived again with the emergence of ethology. However, there is no need to fear that it will one day go out of fashion and be pushed to the sidelines of social psychology. The ability to control the herd reflex for politics and trade looks painfully tempting.

The second area of \u200b\u200bapplication of knowledge about the herd reflex - in the markets for goods and services - began to develop rapidly in the postwar years. True, with regard to politics and trade, today there are no special breakthroughs in the psychology of the herd reflex, although psychologists are doing their best. It seems that all the particular mechanisms of the behavior of the crowd and the person in it have already been studied, but this does not bring them closer to understanding what is happening to them.

The most that political strategists and marketers can now achieve in practice is to form a short-term conditioned reflex of salivation in the consumer for a particular product or a particular candidate in the elections, as in Pavlov's experiments. Or, on the contrary, a reflex rejection of the first and second, as in other experiments of the same Pavlov. The fine tuning of Trotter's socialized herd has not yet worked out, the human herd, not in theory, but in its carnal hypostasis, still remains for science something like the thinking jelly of Solaris from the science fiction novel by Stanislav Lem, who, in response to any attempt to study it, extracts it from the subconscious scientist phantoms and invites you to study them.

More promising are the studies of the virtual herds that have recently appeared on the Internet. Here the successes of their management are more impressive, and, perhaps, it is here that social psychology will find a universal algorithm for managing the herd instinct.

Sergey Petukhov


IX. Herd instinct

We will not long rejoice at the illusory solution of the riddle of the mass by this formula. We are immediately troubled by the thought that we are, in fact, referring to the riddle of hypnosis, in which there is still so much unresolved. And here a new objection arises to further research.

We must tell ourselves that the numerous affective attachments we have noted in the masses are quite sufficient to explain one of its characteristic features: the lack of independence and initiative in the individual, the homogeneity of his reactions with the reactions of all others, his decline, so to speak, to the mass individual. But the mass shows something more if we consider it as one whole; traits of weakness of intellectual activity, affective non-inhibition, inability to restrain and delay, a tendency to cross the boundaries in the manifestation of feelings and to completely transfer these feelings into actions - all this, etc., so vividly outlined by Le Bon, creates an undoubted picture of regression of mental activity to an earlier stage, which we usually find among savages and children. Such a regression is especially characteristic of an ordinary mass, while in highly organized artificial masses, as we have heard, it cannot be deep.

Thus, we get the impression of a state in which individual emotional impulses and the individual's personal intellectual act are too weak to manifest themselves separately, and must necessarily wait for reinforcement in the form of homogeneous repetition from other people. Let us recall how many of these phenomena of dependence relate to the normal constitution of human society, how little originality and personal courage is in it, how strongly each person is at the mercy of the attitudes of the mass soul, manifested in racial characteristics, class prejudices, public opinion, etc. e. The riddle of suggestive influence is increased for us by the assertion of the fact that such an influence is exerted not only by the leader, but also by each individual on another individual, and we reproach ourselves that we have one-sidedly emphasized our attitude towards the leader, without paying any attention to the other. factor of mutual suggestion.

Out of a sense of modesty, we will want to listen to another voice that promises us an explanation based on simpler principles. I borrow this explanation from W. Trotter's excellent book on herd instinct, and my only regret is that she did not completely escape the antipathy that resulted from the last great war.

Trotter considers the described mental phenomena of the mass to be a derivative of the gregariousness, which is inherent in both humans and other animal species. This herd is a biologically analogy and, as it were, a continuation of multicellularity; in the sense of libidinal theory, it is a further manifestation of the libido-derived tendency of all homogeneous living beings to unite into large units. An individual feels incomplete when he is alone. The fear of a small child is already a manifestation of this herd instinct. Contradiction with the flock is tantamount to separation from it and is therefore avoided with fear. The herd denies everything new and unusual. The herd instinct is something primary, which cannot be split up.

Trotter cites a number of drives (or instincts) that he considers primary: the instinct for self-preservation, nutrition, the sexual instinct and the herd instinct. The latter must often be opposed to other instincts. A sense of guilt and a sense of duty are characteristic assets of the gregarious animal. From the herd instinct, according to Trotter, also come the repressive forces that psychoanalysis has discovered in the “I”, and therefore the resistance that the doctor encounters in psychoanalytic treatment. Language owes its meaning to its ability to give people the opportunity of mutual understanding in the herd; it rests mainly on the identification of individuals with each other.

Just as Le Bon focused on the predominantly characteristic short-lived masses, and Mc Dougall on stable societies, so Trotter focused his attention on the most common associations in which a person lives, this zwou politikou, and gave them a psychological justification. Trotter does not need to look for the origin of the herd instinct, since he considers it primary and insoluble. His remark that Boris Sidis considers herd instinct to be a derivative of suggestibility is fortunately redundant for him; it is an explanation according to a well-known, unsatisfactory pattern, and the opposite, that suggestibility is a derivative of the herd instinct, was more obvious to me.

But against Trotter's exposition, it is even more rightfully possible than against others, to object that it pays too little attention to the role of the leader in the mass, while we are inclined to the opposite opinion that the essence of the mass cannot be understood if we neglect the leader. The herd instinct does not leave room for the leader at all, the leader only accidentally enters the herd, and in connection with this there is the fact that there is no path from this instinct to the need for a deity; the flock lacks a shepherd. But, in addition, Trotter's exposition can be psychologically refuted, that is, it is possible at least to make it possible that the herd drive is decomposable, that it is not primary in the sense of the instinct for self-preservation and sexual instinct.

Of course, it is not easy to trace the ontogeny of the herd instinct. The fear of a small child left alone (Trotter interprets it as a manifestation of instinct) is easier to interpret. It refers to the mother, later to other beloved persons, and is an expression of an unfulfilled desire, with which the child does not know how to do anything except turn it into fear. The fear of a small child left alone with himself will not subside at the sight of any person “from the herd”; on the contrary, the approach of such a "stranger" will only cause fear. For a long time, a child does not notice anything that would indicate a herd instinct or a sense of mass (Massengef? Hl). Such a feeling is formed only in children, where there are many children, from their attitude towards parents, namely: as the initial envy with which the older child meets the younger. The older child would, of course, jealously displace the younger, alienate him from his parents, deprive him of all rights, but since this child, like all subsequent ones, is equally loved by his parents, the older child, unable to maintain his hostile attitude without prejudice for myself, is forced to identify with other children, and in the children's environment a sense of mass or community arises, which is further developed at school. The first requirement of this reactive education is the requirement of fairness, equal treatment of all. It is known how loudly and persistently this demand is manifested in school. If I myself cannot be a favorite, then at least let no one be a favorite. One could consider this transformation and the replacement of jealousy by a feeling of mass in the nursery and at school as something implausible, if the same process had not been observed again somewhat later with different ratios.

The spirit of the public, esprit de corps, etc., which subsequently exert their effect in society, do not hide their origin out of initial envy. No one should have a desire to be promoted, everyone should be equal to the other, everyone should have the same values. Social justice should mean that a person himself renounces a lot in order that others should also refuse it, or - which is the same - could not demand it. This demand for equality is at the root of social conscience and a sense of duty. Unexpectedly, we find him in a fear of infection in syphilitics, which we understood through psychoanalysis. The fear of these unfortunates is an expression of their resistance against the unconscious desire to spread their infection to others. For why should they alone be infected and deprived of so much, while others should not? The beautiful parable of Solomon's judgment has this same core. If one woman's child died, then the other should not have a living child either. By this desire, it was possible to recognize the victim.

So, social feeling rests on the transformation of a feeling that was at first hostile into a positively colored attachment that has the character of identification. Since we have traced this process so far, it turns out that this transformation takes place under the influence of a general tender affection for a person standing outside the mass. Our analysis of identification seems to us to be non-exhaustive, but for our present purpose it is sufficient to return to the position that the mass requires strict observance of equality. We have already heard in the discussion of both artificial masses, the church and the army, that their precondition is the leader's equal love for all participants in the masses. But we do not forget that the demand for equality that exists among the masses applies only to its individual members and does not concern the leader. All members of the masses should be equal to each other, but they all want a leader to rule over them. Many are equal to each other, able to identify with each other, and one and only one that surpasses all of them - such is the situation that exists in a viable mass. Therefore, we allow ourselves to make a correction to the Trotter's expression that man is a herd animal; he is rather an animal of the horde, a member of the horde led by the chief.

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Herding is a person's striving for complete, unconscious subordination of individual behavior to the example of the crowd. Herding is the tendency to get satisfaction from group work.

Herding is an escape from personal responsibility for one's actions. Herding is when the opinion of the crowd controls your brain and consciousness. The herd is inherent in mockery and fanaticism... Mockery, Herding, Fanaticism are powerful crowd control tools. To the herd man, the other members of the herd seem like nice and pleasant people, and everyone outside the herd is the worst enemies.

The herd feeling is not when you see animals in the people around you. This is the mechanism underlying the instinct of self-preservation, applicable equally to both humans and animals. Herd instinct shows how people or animals in a group can act collectively. Finding himself under the psychological influence of the crowd, a seemingly normal person forgets about his moral principles, succumbing to the group infection with a mocking mood. This herd property of the crowd is actively used by the special services to destroy an unwanted person.A recent example is the destruction of Muammar Gaddafi when the enormity of the crowd mocked and tortured him.

An individual person, in a crowd and in a herd state, at the same time experiences a state of joy, euphoria, joy, bliss, ecstasy. All the best human qualities are lost in the crowd!

Crowd control and the tragic underside of any revolution is that Mockery throws out of human nothingness defective people representing clots malice, hatred. Having seized power, they, under the guise of revolutionary expediency, begin to physically mock people, experiencing a voluptuous thrill from the streams of blood of innocent people. At the same time, the crowd does not realize the enormity of their actions!

Instinct crowds dominates the individual. Crowd - this is a very convenient form of expression of cowardice and powerlessness in the face of chaos generated by countless problems or far-fetched problems, specially imposed or specially created events that set the crowd on fire with cynicism and lies.

The personality of one person is responsible. The brain is responsible for how to behave correctly, what can be done and what is absolutely not allowed. It is the brain that is responsible for the orgy of a restless mind and insatiable feelings.

The herd sends the human brain and his behavior, verbal appeals, monstrous mockery - is transmitted to other members of the group. Man is a social being, he tends to unite into various groups. Herding is manifested under the guise of information lies and state propaganda. The state propaganda machine is responsible for the formation of a herd sense of unity. With the help of the official media, they shape public policy supported by the entire herd. Undesirable - to prison!

This is normal for effective life in society. We are not talking about these properties of human community and survival. We are talking about herd, when a person turns into a blind, unconscious instrument of the crowd screaming in a frenzy. When a person is predisposed to be a volunteer in an unstructured gathering of people with whom he is united by a common emotional state and a common object of attention, and completely obey his psychology, we clearly see the manifestation of herd behavior as a vicious personality trait. This is the level of physiological, wordless slavery and submission at the subconscious level.

The herd is permeated with instinctive responses to typical situations, while rationality is the ability to apply synthesized knowledge in the space between the causative agent and the reaction, while exhibiting real action. The mind is endowed with the right to choose how to independently react to this or that situation in life. The herd is deprived of this right, it reacts like everyone else, it is terrified of getting out of the general order, it is afraid to go alone where it hasn’t gone before. She must necessarily say someone else's words and sing along to someone else's song, because the herd has no song of its own and, what is most sad, there is no own way either.

A person who does not know his own way is a dissolute person. The herd is dissolute, because it realizes other people's goals, does not know its life purpose. A herd man cut off from the herd is the personified stupidity, worthlessness and dullness. It is such subhumans who participate in the massacres and riots of the "dissent".

The generation of herd is excitement. Someone spread rumors that "everything will rise in price, absolutely, and especially table salt", and everyone rushed to the store to buy salt bags for years to come. Someone started a duck that the banking system is close to default and people are raiding banks seeking to get money back under deposit agreements. The herd's brain is disabled, so she has to be content with information from her feelings. The media deceive, present objects of the outside world in a distorted form, using herd behavior, crowd rage, excitement, mass mockery under the cover of the state. Herding arises from permissiveness and uncontrolled publicity and pluralism of opinions.

Herding captures a person not by the weight of arguments and arguments, but by hypnosis of strength, reality of power, vitality and the ability to become a reliable cover for their adherents.

Be that as it may, from whatever the herd instinct does not come - from loneliness or from zombie - is more than obvious. Here we are dealing with a phenomenon that the ordinary average person cannot control. This is the most dangerous, internal aggressive or external defensive reaction of a person - hit, crash! Under the cover of the crowd, the bestial echoes of our essence break out.

Human consciousness is weaker than the herd instinct. But if such instincts as sexual, or, say, the nutritional instinct, can be easily explained by the issues of human survival, then herding is in no way connected with survival, rather the opposite - we all know that herding can lead to the death of people, especially when The "mass" is headed by a "talented" leader "like Hitler. A striking example of recent history - admiration for Hitler, fully manifested symptoms of zombie, paranoia and herd.

Herding deprives a person of logical thinking, suppresses the best qualities in him and gives into the power of the powerful destructive energy of the crowd, turning yesterday's good man into a fierce beast, a calm and balanced husband into personified aggression, hatred, rage and anger. Crowd power can produce momentary results, but in the long run it will always lead to negative consequences. Because it sweeps away everything in its path. And he puts the crowd, herd, force - above the law.

For a person who is well aware of all the above reasons for the distortion and inadequate, deviating behavior of people in conditions of mass psychosis, it is necessary to arm himself with basic knowledge about himself in order to have the strength to resist the negativity that involuntarily arises within the crowd and destroys the personality in streams of hatred and intolerance, or vice versa - obeying leaders' directions.

Ever thought about meetings in public institutions, rallies, processions, demonstrations, parades? Why is there such a large number of all kinds of mass gatherings?


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