Detailed instructions will help you plan how to open a foreign language school, find out what you need to purchase and what you will have to spend, how much money your own teaching business in this area can bring and what you will have to take care of when starting your own linguistic training center.

Organizational issues of creating such a business

Foreign language teaching can be offered for different purposes and different categories of clients. You can create a business in this area in the format of refresher courses, classes with a tutor, a school of foreign languages, an educational center for kids, schoolchildren, students or adults. The organizational and legal form of the organization depends on the choice of specialization and the planned scale of activity.

1. Registration as an individual entrepreneur;
2. Creation of a non-governmental educational institution or an autonomous non-profit organization.

Permits and tax burden

Individual teaching activities are not subject to licensing, but no government-issued documents on the completion of training will be issued to clients, as well as final certification will not be carried out. This option is more suitable for teaching adults on courses, for them it is often not so important for them to have papers confirming their linguistic qualifications, the main thing is real knowledge of the language.

There will be no problems with hiring other teachers, the new legislation in the field of education allows individual entrepreneurs to hire other teachers (in total, no more than 15 employees when working on a patent). There is only one clarification: if an entrepreneur works alone and hires freelancers, then he will not need a license, and when hiring other teachers on a permanent basis, he will need to obtain permission to conduct this activity. As a system of taxation in educational activities, you can choose a “simplified” (6% of income or 15% of the difference between income and expenses) or a patent (for self-employed individual entrepreneurs).

If it is planned to study with the issuance of documents confirming the qualifications of graduates, then you will need to register a legal entity (NOU or ANO) and obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education. But for licensing, it will be necessary to prepare a voluminous package of documents, mainly proving the suitability of the premises for conducting classes and the level of material and technical equipment of the institution, the professional qualifications of teachers and the composition of curricula. A package of documents and an application for a license is considered in the District within 2 months, the license is valid for 5 years, and then it must be renewed.

Necessary base for teaching foreign languages

What do you need to open a foreign language school? In addition to direct knowledge of the language, a propensity for teaching or at least for organizational activities, a novice businessman will need other resources to create his own educational center.

People will stand apart in the list of foreign languages \u200b\u200brequired for any courses. The staff can include native speakers or Russian-speaking teachers and linguists with the required qualifications in English, German, French or Chinese. Correctly selected teaching staff is the key to the success of an educational institution. They will go to a good teacher on the recommendation and, therefore, a businessman will be able to reduce the cost of attracting clients through word of mouth.

Even if you decide to conduct classes on your own and teach all clients, you will need the services of support staff for the company's accounting services, IT support, security, cleaning, etc. These non-core services can be outsourced and contracted with specialized companies that provide the appropriate specialists.

The main items of expenses when starting a school of foreign languages

There are other business needs that require upfront investment at startup. You need to spend money on the following items of expenses:

• Premises (classroom, auditorium, conference room, office with an area of \u200b\u200b20-50 sq. M. At the rate of approximately 2 sq. M. Per person) for the required number of students, taking into account the number of groups, their occupancy and schedule. Licensing requires that such premises receive approvals from the sanitary and epidemiological station, fire service and other supervisory authorities (it is better to rent them in a building that already meets all the necessary standards).
• Furniture and equipment for classrooms (desks or tables, chairs, blackboards or projectors, computers for the teacher and tablets for students, speakers and headphones, lingaphones).
• Supporting educational materials (textbooks, additional literature, workbooks, audio recordings and videos, posters and other visual aids), as well as stationery and supplies.

The most important intangible investment is a training program and teaching materials that will help build the language teaching process with maximum effect, in relation to the selected audience and categories of clients.

Financial aspects of language teaching activities

A business plan with recommendations on how to open a foreign language school includes a list of necessary expenses and possible income from this type of activity. It is worth starting a financial analysis by determining the size of the start-up capital.

How much money will be needed to prepare for the opening of a training linguistic center:

• Registration of an individual entrepreneur or legal entity - 1000–5000 rubles, as well as expenses for opening a current account - another 1000–2000 rubles at a time.
• The cost of renting and repairing the premises depends on the condition and area of \u200b\u200bthe premises itself and its willingness to accept students, and most importantly on the region, location and appetite of the lessor. You can meet the amount of 5-10 thousand rubles for a small class or pay the first month of rent in the amount of 50-100 thousand rubles for a whole complex of premises, and also spend tens of thousands of rubles on putting it in order.
• The purchase of furniture and equipment - a computerized classroom for 5-10 students will cost about 100-150 thousand rubles, but you can get by with a minimum of costs, basic furniture and the simplest equipment in the amount of 5-10 thousand rubles per study.
• Purchase of teaching materials and manuals - a set of educational literature can cost from 500 rubles to several thousand rubles for each student.
• Consumables - for 1-5 thousand rubles you will have to stock up on stationery, paper, consumables for office equipment and other little things to work with students.

In total, starting costs can range from 20-40 thousand rubles (for one room and for a total of 10-50 students) to 300-500 thousand rubles (when opening a full-fledged educational institution with many groups and several separate classes).

Costs of the training center

The costs do not end there, because the current activity will be accompanied by other fixed and variable costs:

• rent and utility bills - from 5-10 thousand rubles to 100-150 thousand rubles per month;
• salary and deductions for employees (for a self-employed individual entrepreneur - only deductions to funds) can reach 10–70 thousand rubles per teacher, taking into account his teaching load, group occupancy, average salary in the region and other factors;
• taxes and accounting services - from 3–5 thousand rubles per month to 10–20 thousand rubles per month;
• purchase of new manuals, stationery, consumables - 1-5 thousand rubles and up to 10-15 thousand rubles;
• payment for support personnel services - from 2–3 thousand rubles. up to 10–20 thousand rubles per month;
• advertising and site maintenance - from 1–2 thousand rubles to 5–10 thousand rubles per month.

In total, it can take from 20-30 thousand rubles to 250-400 thousand rubles and more to maintain the work of a school of foreign languages \u200b\u200bper month, depending on the scale of work and the number of teachers.

Income of the educational center: where does the money come from

Accordingly, the business must bring in more money than is required monthly for its maintenance. The cost of services for teaching foreign languages \u200b\u200bis influenced by the average prices in a particular city, the qualifications of teachers and the level of education. On average, tariffs can be as follows:

• group lessons (5-10 people or more) - from 1000 to 5000 rubles per month or more;
• individual lessons (1-2 people) - from 2,000 to 10,000 rubles per month.

According to the schedule, there can be one or 2-3 lessons per week, lasting 1–2 academic hours. The workload per teacher is 10-18 ac. hours weekly, on average he can work with 2-3 groups and the same number of individual students. Proceeding from this, it is necessary to calculate the potentially possible number of groups, and hence to plan income.

Working independently with 20-30 students (in groups and on an individual basis), an entrepreneur can receive about 30-100 thousand rubles a month. Measures such as hiring employees, tightening schedules and increasing the number of classrooms will increase income by the same amount for each new teacher. With 5 teachers and provided they are fully loaded, you can receive about half a million rubles of income per month. But then the school needs to work simultaneously with 100-150 students.

The payback period for such a linguistic center is from 3 to 12 months, but it all depends on the amount of start-up investments, as well as on the monthly ratio of the amount of income and the amount of expenses.

Whether it is profitable to open a school of foreign languages \u200b\u200bdepends only on whether a novice businessman will be able to recruit the required number of students in order not only to go to zero, but also to profit from teaching English, Chinese or other languages. But the main thing is whether he will be able to maintain the quality of training at a consistently high level so that the flow of clients does not dry out all year round. To do this, you can provide special offers for summer camps, for those wishing to prepare for exams or for those who want to "tighten" their knowledge before a tourist trip.

There are training centers that only serve as a platform for educational programs. Now this format is popular, when leased areas are rented from hours to several days, equipped with everything necessary for educational events. In this case, the teaching staff is not needed, just an administrator, a cleaning lady. The accountant is also freelance on autoserving.

How to choose a room?

Basically, educational institutions are located in the central areas, which is very convenient for people in all areas of the city. How to open a training center cost-effectively? Better choose a central location!

An exception may be sleeping areas, which are convenient for children's educational centers.

The room must comply with sanitary standards.

Its size and layout depends on the chosen concept of the training center.

These can be large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen, where employees can relax at lunchtime or have a snack for students during the educational process.

What equipment is required?

The main equipment is tables, chairs, a whiteboard or flip chart, a projector, office supplies.

From the topic of the training center, you may also need educational methodological material, computers, for children - toys and carpet on the floor.

How to formalize?

There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there should be mandatory registration with the tax authorities.

The following package of documents is also required:

List of training programs of the center;

Documents for the presence of a highly qualified teaching staff;

Documents for the premises that meet all sanitary standards;

Documents to provide the learning process with everything you need;

Information about the registration of a non-state educational institution.

What are the costs?

It is difficult to say a definite figure, because the cost of rent and wages to employees differ significantly from regions.

In order not to lose sight of anything, let us give an estimate of what they consist of:

1. Renting a room may require additional repairs;
2. Equipment purchase;
3. Staff salary;
4. Advertising costs;

Part of the costs can be cut on salaries. For example, pay salaries based on the number of students.

Advertising costs may vary. Depends on the methods of promotion. One working method is online advertising. It is not necessary to immediately create your site, it is enough to make an advertisement in social. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a website.

How should you promote your training center?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting support from employment centers, which will be able to refer you to you for retraining. Post announcements on city forums.

For children's centers, advertisements should be posted on forums, magazines for mothers. In children's entertainment centers. He can even walk through neighboring houses and post an ad at the entrance.

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Opening an educational center from scratch

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Business in education

High competition in the labor market encourages people to search for educational programs that will allow them to remain in demand as a specialist and find work on more favorable terms.

In recent years, a large number of new teaching methods have appeared, which are only being introduced into practice. In educational institutions, modern teaching methods are extremely rare. Therefore, more and more people are turning to private schools, training schools and other educational centers, while the percentage of adults who want to learn how to study is increasing.

The following figures speak in favor of the profitability of business in the educational sphere:

• payback within 0.5 - 1 year;
• profitability up to 30%;
• minimum starting capital - from $ 10 thousand

Parents are willing to invest a lot of money and time in teaching preschool and school children with the hope that this will help their children to become successful in the future.

Video: Business success story on online education

Courses are no less in demand among the adult audience who want to catch up and simply improve their skills and gain new knowledge to get a better job and self-development.

Among the most popular educational programs are the following:

The lion's share of the success of the educational center is the teaching staff. Students are attracted by exclusive, innovative methods, the latest educational programs, including a highly specialized focus, for example, for marketers, PR specialists or managers from recognized specialists in this field.

There are various ways to develop the educational center. You can start by teaching a single original course, for example speed reading courses with individual learning options.

Courses that teach mnemonics or techniques for effective memorization of information are popular, because a maximum of 10% of information is stored in long-term memory. In conditions of a huge flow of information, which the human brain does not have time to cope with, educational courses teach how to structure and memorize the necessary information.

In the video: Ways to promote educational business

Another lucrative field for action is personal growth and development trainings. To conduct such classes, you need to find a qualified psychologist, coach-trainer. The purpose of such classes is to define a goal in life, awareness of one's own capabilities, self-development and search for a way out of a particular life situation.

Another direction for the center is specialization in certain educational disciplines, retraining of personnel in a certain area, training courses in the latest specialties. Such educational programs are popular not only among individuals. It makes sense to conclude long-term contracts for training and retraining of personnel of large enterprises and companies, with employment centers.

Video: Center for Child Development from Scratch

Business registration for education

Since September 1, 2013, educational activities can be conducted not only by non-profit organizations, but also by commercial ones (CJSC, LLC, OJSC) on the basis of a license. Educational activities are subject to licensing in accordance with Art. 21. Federal Law No. 273-F3 of December 29, 2012 (as amended on 07/03/2016 as amended on December 19, 2016) "On Education in the Russian Federation."

To obtain a license, you must provide the following package of documents:

• a statement with a list of all planned educational programs;
• information about the premises in which the educational center will be located;
• information about the teaching staff;
• expected number of listeners;
• information on the availability of material and technical base, equipment with specialized literature;
• other information: registration, founders, etc.

The educational center is registered as non-state educational institution or abbreviated as LEU ... Taxation is a deduction of 6% of income. After receiving the license, the educational center, like other legal entities, must undergo state registration.

To simplify the registration procedure and reduce costs at the initial stage, it is worth deciding on the focus of the educational center. In the future, this will help to develop our own original concept of the educational center to increase its competitiveness.

Local training courses

The first option that can be used to make money is local training courses in popular specialties and simply interesting types of activity. They can be held in a rented or own premises. For example, the owners of beauty salons can open courses in manicure or hairdressing on the basis of their company.

If you don't have your own real estate suitable for studying with a group, then nothing prevents you from using the rental option.

However, in the courses themselves, the premise does not play a major role, albeit an important one. For example, in order to understand the question of how to open needlework courses, your office may not be required. You can easily cope at home. Especially if you have the appropriate skills.

Learning can become popular thanks to reviews from satisfied customers. If, after a complex of classes, newly minted specialists master specific skills well enough to get a job or start providing services on their own, then the rating of the courses will be high.

Find qualified professionals

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to transfer knowledge to others at a decent level. This factor must be indicated when drawing up a business plan.

English courses, for example, require a professional approach. And if the necessary skills are not available, it is necessary to involve specialists from outside. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go a very profitable path and make courses that will include training in different specialties. Such a move will provide a significantly larger flow of people, and hence a different level of income.

Of course, in the case of opening multidisciplinary courses, you will need to pay more for renting premises, however, with the correct formation of the price for training, all costs will be easily compensated.

Marketing Activity

In order for advertising to reach the target audience, you need to decide which sources of advertising information in a given region are the most effective. And only after that, invest in an advertising campaign. At the same time, one "but" remains: the number of people who can pay for education is limited at best by a specific region, at worst by a city. And this despite the fact that there is competition in this area.

In order to expand the circle of potential customers, it is worth bringing your training system to the Internet space, where people can purchase it not only from all regions of the country, but also from other states. Such a step can increase the sales market for the training course hundreds of times.

Online training

An information product is a very popular way to sell your knowledge and experience, as well as the skills of others, to thousands of users around the world. This type of activity can be easily combined with local training courses. But if you wish, there is an opportunity to turn online education into a main and stable source of high income. How to open training courses on the Web?

The essence of creating an information product is to record all lessons on video, arrange them in an attractive way and start selling on the Internet.

* Calculations use average data for Russia

Initial investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which in Russia is only opening up and in which free and profitable niches can be found. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning forces people to use the services of training centers throughout their lives - from preschool education to retirement age. Modern educational platforms make possible a minimum entry threshold and provide good profitability for this business.

What is a modern training center

The modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related fields of activity, now the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts conduct training in accordance with the specific tasks of the client. Also, the process of group training is becoming closer to individual training, since the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a certain group of clients.

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Another distinction of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any areas. Such work, when the client of the training center is a business, is called the B2B (business to business) segment and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that the training centers have already begun to be not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge all over the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace of modern life leaves no time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and best practices.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented by new, previously unusual functions.

The simplest example is the profession of an accountant. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - it is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but forcing accountants to become more and more software specialists. And there are thousands of such professions with similar trends. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline training. From the choice of this form, or, rather, from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning, when learning is carried out using the Internet in real time using conference programs or the listener is watching already recorded video material.

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Offline training is a classic type of training, when the student is taught in a classroom, usually as part of a group and the trainer or teacher directly interacts with the audience.

Let's consider what is the advantage of both forms of training.

Benefits of online learning for a training center:

1. First of all, this is the saving of expenses for the maintenance and equipment of premises for training.

The second advantage follows from the first advantage: the prices for online training can be made lower due to cost savings, that is, more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even around the world, significantly expanding the audience of students and, accordingly, its financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from direct, offline training. The costs are higher, the audience that can be attracted is less. But there are a number of nuances. For people of a higher age group, it is more difficult to study online. This is due to both the prevailing psychological attitude towards direct learning and the lack of experience and knowledge when working with a computer. It should also be borne in mind that it is difficult to conduct an intermediate knowledge test online, especially the final tests, according to the results of which a document on the completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the listeners. It should not be overlooked that direct teaching provides better contact with the lecturer.

And, finally, it should be noted that training courses provide an opportunity for students to acquire new contacts, potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the training center being created. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all the directions on your own. Your main task is to organize your business. Finding the best trainers or educators, especially since you can offer a combination of not full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are taking additional education courses.

According to market participants, the most popular are courses up to one month in duration.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

With the additional education of children, everything is simple. The greatest demand among training centers is for the centers preparing for the unified state examination (USE). This is understandable, since without special preparation for the exam, it is very difficult to gain a sufficient number of points for admission to a higher educational institution. In second place in terms of demand for children and adolescents are various language courses, especially English courses, which is associated with the traditionally low level of teaching in an ordinary general education school. Next comes art and sports education. The areas of additional art education are especially diverse. Both classical drawing courses and its modern directions, for example, photography or acting, are popular here.

It is much more difficult to determine the list of the most popular courses for additional professional education, their list is too extensive. Most of the students in this segment (about 44%) updated their knowledge of the profession previously obtained in the system of higher or secondary education. The students of these courses were professionals who are actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at education and additional training of education and health workers are in great demand.

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Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the field of mining is leading here, which is associated, on the one hand, with the rapid technological development of the industry, and with the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as online marketing, graphic design, logistics and corporate governance, that is, those areas in which higher education does not keep pace with modern development trends.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags significantly behind the developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous, the market should grow at least twice.

Therefore, we will consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are rapidly developing. In Russia, this trend is poorly developed, gender coloring in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a close look at this direction.

Professional courses in cooking, psychological development and repair are very popular abroad.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a solid reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - whether a license is needed for a training center. This is a complex issue from a legal point of view. In practice, this area of \u200b\u200bbusiness is regulated by the federal law "On education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On licensing certain types of activities" dated 05/04/2011 N 99-FZ. Don't look at the fact that the laws were passed a long time ago. Every year, they are supplemented and clarified, the practice of their application, due to the ambiguity of the formulations, is rather complicated. Without going into legal difficulties, let's answer this question simply.

A license for the training center is required. An exception is the case when the teaching is conducted by an individual entrepreneur personally. He is not allowed to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a full-time basis and several training programs. In this case, a license is required.

Of course, there are "legal" options for circumventing this law. One of them includes, for example, a scheme according to which each tutor concludes a separate agreement with students, and the training center concludes an agreement with each tutor or teacher for renting premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, since the actions of the supervisory authorities can be completely different.

Therefore, we will consider what you need to get a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for a training organization is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself in the Department of Education. Naturally, to obtain these documents, it is not enough just applications, they are accompanied by a rather large list of documents. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7,500 rubles. Please be sure to obtain this list in advance, as there are special room requirements for different types of training centers. For example, a children's training center should have at least three toilets: for boys, girls and for employees. And this can not be organized in every room, so be careful.

If you do not want to go through this entire procedure on your own, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main will be the OKVED code section P "Education". But the choice of a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate legal company for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investment, profit and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you plan to start with online courses and teach them yourself, then the investment will be from 50 thousand rubles. You just need to buy a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. Social media advertising will work best in this case. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram will work better for cooking classes.

If your activity is related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very high, since it can be from 25-30 square meters in area. Repair may be needed, but it's all individually.

Another significant expense item can be the purchase of office and computer equipment, a projector and other equipment necessary for the implementation of the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roundedly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles or more. It is also necessary to provide an operating margin for several months to pay rent and wages until you reach the operating payback. In total, the cost of opening an offline training center will be from 1 million rubles.

In terms of costs, the bulk will be the salaries of the teachers or experts who will deliver the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Let's say you set up an offline training center with three teachers, that is, three programs. The term of study is one month for all programs. The average number of listeners on the program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, including rent, wages, taxes and advertising, will amount to about 180 thousand rubles. Total your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality demanded courses, we can get more than 50 people on the course. The profit from the course held can be more than a hundred thousand rubles.

The payback period of the training center is about one year on average.

There are also less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their training courses for free, but they charge a fee for passing the certification and obtaining a certificate. Having prepared a small number of courses in Russian and spent about $ 2 million on their preparation, the Russian division of Coursera received an annual revenue of about $ 3 million. That is, it recouped its costs in less than a year. But these courses can be profitable for years.

Marketing and promotion of the training center

Here are a few basic rules to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to your parents profitably, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will not come again.

The main promotion channel for a training center is virality, that is, a method of advertising, when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales... Suppose, after completing the initial course, offer a more expensive advanced one, and then an expert one.

Use social networks to promote. In them, users can easily share the information they like. Put on the pages of your training center not news and advertising information, but specific cases and options for their solution, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners... This will not only allow you to make courses more useful and effective, but also increase customer loyalty. Be sure to ask participants to write reviews of the courses they have taken on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, then you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms make this easy and almost without investment.

For a small fee, you will receive not only all the necessary tools for conducting online training, but also the ability to receive payment and conduct additional sales. Many sites have a free period for conducting several online seminars, you can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, as well as providing legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which is only opening up on the Russian market. Effective online learning methods can minimize investment, and an engaging audience will provide a good return.

7,510 people are studying this business today.

For 30 days, this business was interested in 426024 times.

Calculator for calculating the profitability of this business

Investments in the opening of a training center with an area of \u200b\u200b200 m2, designed to train 100-150 people per month, amount to about $ 13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%. The monthly turnover of the training center is at the level of $ 10-15 thousand.

There are about 200 organizations in St. Petersburg that provide short-term courses. Universities, technical schools, colleges compete with them, at which additional educational courses are also often organized.

The market is currently dominated by the demand for short-term courses - from 20 to 60 teaching hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.

Educational chips

According to Gennady Smirnov, director of the Impulse vocational training center, students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, marketers, which are developed by the center's teachers - practicing specialists. Employers inform the training centers about the most relevant educational areas ...

The main factor for the success of the training center is considered to be the right teaching staff.

You can open a training center for a specific company as an additional unit. In addition, opening a school, you can save money by renting a computer lab and other premises at a university or college for certain hours of study, and not for a full time. Thus, according to Gennady Smirnov's estimates, when opening a new center, the main costs associated with renting and equipping stationary premises can be avoided. In this case, investments will amount to about $ 1,000.

Thank you for your help in preparing the material: NOU "Vocational Training Center" Impulse ", School of Professional Business Consultants, NOU" Training Center "Eureka", NOU "Training Center" Kvarta ", etc.

Step 1. Concept

The organization and income of a training center primarily depends on the concept that should distinguish it from competitors.

There are various options:

Center with a set of standard training courses: accounting and taxation; secretary-assistant; design and layout on PC, etc .;

Training educational centers;

Teaching one original course, such as training for female security guards, feng shui, etc., as well as individual training for a specific course.

A legal entity for a training center is registered as a non-state educational institution (NEU), while its main activity profile is indicated. According to the Civil Code of the Russian Federation, the goal of LEU is not to generate net profit; the proceeds can only be used for the development of an educational institution. Legal services for registration will cost approximately $ 200. The most convenient taxation system is a simplified one with payment of 6% of income.

Step 2. Personnel

The staffing table of the educational center:

Three to six teachers (one for each course) - from 200 rubles per hour,

Two or three consultants (determine the professional inclinations of the students of the center) - $ 300,

Secretary - $ 200,

Accountant - from $ 300.

Step 3. Premises

To organize a training center designed to train 100-150 people per month in four shifts (morning, two daytime, evening), you will need a room with a total area of \u200b\u200babout 200 m2:

Two classrooms with an area of \u200b\u200b50 m2 (in accordance with the requirements of the regulatory authorities, groups of no more than 10 people can be trained in them),

One computer class - 60 m2 (10 workplaces equipped for work),

The rest of the area (about 40 m2) is reserved for the reception area and the director's office.

Total: rent of 200 m2 (from $ 30 per 1 m2) - $ 6 thousand per month, in some cases educational organizations can rent premises from KUGI at preferential rates (coefficient 0.1) - about $ 15 per 1 m2.

Step 4. Equipment

Projector - $ 1,000

10 computers - about $ 3-3.5 thousand

30 tables - $ 1,000

20 chairs - $ 500

Wardrobe - $ 100

Fax - $ 100

Copier - $ 200

Educational literature - $ 500

Total: about $ 6.5 thousand

Step 5. Licensing

Documents to be submitted with the Education Committee of the St. Petersburg Administration to obtain a license for educational activities:

A statement indicating the developed educational programs,

Information about the staffing level and the estimated number of students,

Information about the premises,

Information about the provision of the educational process with educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),

Information about teaching staff (for each educational program),

Additional information (certificate of registration, information about the founders, etc.).

The term for consideration of documents and making a decision is 1 month.

Step 6 students

The profitable group consists of 10 people.

At least 10 groups should be formed in the center per month.

The main way to attract students is through advertising in print media. The advertising budget is formed from accounting for 10% of the turnover, that is, about $ 1,000 per month.

biography

GENNADY SMIRNOV

In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineering.

From 1990 to 2000 he worked as deputy head of production at the Central Institute of Fuel Equipment.

From 1994 to 1997, he worked as an insurance director at an insurance company.

In 1997, he organized the Impulse Vocational Training Center, a non-governmental educational institution, which is still in operation. For 8 years, the average annual number of students (and the company's turnover) has tripled.

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So, in order to study the features of this business, consider the main stages and key points. We will describe the types of training centers and give the criteria for successful earnings. We will also make an approximate financial calculation of all expenses and income.

Almost every modern person at different ages thinks about the need to visit various educational institutions. This is due to many reasons that are especially familiar to the inhabitants of our country. Often, the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to study a particular area for their own development and receive more new information that will allow them to look at the world in a new way. It's no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers offering high-quality educational services in one direction or another.

By improving their own qualifications and improving various skills, people open up new horizons for themselves and get new opportunities for earning money. It is natural that quality education is rightfully considered a good investment in a prosperous future and financial stability. The presence of a cherished certificate or diploma is a very big plus in the track record of any person, because this, at least, speaks of his all-round development and arouses the respect of others. The presence of such documents with an entrepreneur develops customer loyalty and, as a result, allows him to make larger transactions. Actually, even when working with tenders, this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but on the whole this market is fairly free. Even in the largest cities there are very few such institutions. At the same time, it is important to understand that most of them offer a variety of services, which allows the client to choose one or several areas for development. Naturally, many clients come to study again to improve their qualifications or, for example, to get another specialty. Given such a high demand, many entrepreneurs naturally think about the possibility of opening their own training center.

At the moment, training centers that offer short-term educational courses are considered the most profitable, since in a short period of time, each person can acquire all the necessary skills and knowledge that will be useful in the process. Based on this, we will consider the opening of the corresponding training center.

Advantages and disadvantages

Like any other business, this line of business has its own pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the work of the training center, so as not to face serious mistakes and not to lose profit. The positive aspects of this business include:

• a high level of profitability, which can sometimes reach up to thirty percent;
• a quick payback period, since with a competent organization and conduct of business, you can count on the return of all invested funds literally after six months of successful work;
• high demand for services, moreover, the demand increases every year, therefore, if the level of the courses provided is high, and the teachers are experienced and highly qualified, the training center will always be filled with clients;
• the initial investments are low, therefore, even a novice businessman who does not have significant capital can engage in this activity;
• the possibility of quick reorientation of activities, since with the availability of training programs and well-established work at any time, you can successfully open new directions for training.

The disadvantages of this work include the fact that you will have to look for reliable and highly qualified specialists. Employees of the company must have the necessary knowledge, since they will be required to have quality training. High salaries are set for them to attract great teachers, but this is not always possible in the early stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, low prices can be in small cities, but in cities with a population of one million they can be made relatively high. At the same time, it is imperative to take into account the presence of competition, so that they are not within walking distance and do not provide similar services.

Like many other types of business, financial crises and the unstable situation in the country directly affect the performance of the training center - this is due to the fact that with a decrease in wages and an increase in prices, people will spend money only on essential things.

Of course, it is also necessary to envisage here the possibility of additional investments that may be required in the course of further work. Moreover, it is no longer possible to just take and close the training center, because people usually pay for training in advance (by the way, you can provide payment by installments, if necessary). That is, you need to understand that a sharp suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what manner the closure of the training center will be possible, so that you can secure in advance.

Concept and direction of work

Before the opening of this institution, it is important to decide what services it will provide, and it is also necessary to designate the type of concept of the training center. It directly depends on what kind of workers you need to hire in order for them to provide these or those educational services. In other words, you need to decide on the specializations for which the training center will work. As statistics show, the following areas are considered the most popular today:

• courses for marketers;
• study of various accounting programs;
• courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively working specialties);
• educational programs for aspiring entrepreneurs, giving them complete information about starting and running a business.

At the first stages of work, it is advisable to choose only a few of the most demanded areas, which are either not provided at all by other similar organizations in the city, or these services are already provided by them, but at a rather low level. Again, pricing matters. Perhaps it makes sense to offer more favorable rates and the shortest possible training time. This will attract a fairly large number of potential clients to the new training center.

After we have decided on the direction, the development of a special concept begins. The latter, in turn, should differ significantly from the features of the work of the main competitors of the company, otherwise it may affect the profit (we have already discussed this above). Of course, the effectiveness of its work in general depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A full-fledged training center, where clients are offered a huge number of educational services - here it may be given the opportunity to undergo training for referents or designers, accountants, tax agents, as well as for other specialists (that is, knowledge here can be given not only for beginners, but also for clients with practical experience);

Authorized center, which usually concentrates on the study of various computer programs, without which it is impossible to imagine work in a particular field of activity (1C, AutoCAD, CorelDraw, and the like);

Training in the form of trainings, which ensures not only certain knowledge, but also a positive attitude towards future activities (personal growth trainings, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions of a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since often there is no demand for specific courses;

Conducting individual lessons in different subjects - this also includes preparing students for different exams, and it can also be working with students in a certain course in which they have problems.

Of course, the choice here entirely depends on the desires and capabilities of the entrepreneur. Perhaps you want to suggest some new direction - there is nothing wrong with that, however, it is important here that a unique training center is in demand among the local population. As practice shows, at the initial stages of work, it is better to follow proven paths, which make it possible to speak almost accurately about the potential demand for a particular type of service.

Separately, we can say about the selection of suitable specialists. In fact, this issue is not a problem, because higher education diplomas are not always needed to work in a private educational center. Moreover, the quality of the knowledge gained is of greater importance here than just the standard "reading" of the subject, as is often the case in ordinary educational institutions. That is, the client here often wants to get exactly the result, and not just a diploma or certificate. Given the fact that many Russian teachers are unhappy with their salaries, the business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers and for processing, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earnings here, so they can be used in full.

Room selection

It was not in vain that we indicated this moment at the very beginning, because a legal address is required to register an LLC company. It should be noted that a lot of attention is paid to this point, since it is important that the premises comply with the numerous conditions of the current legislation. If there are four specializations, then at least four offices, respectively, are required. Additionally, an office for the director and accountant is being created. The most convenient hall is being made. Changing rooms and other additional spaces can be arranged if possible.

Actually, the choice of premises is perhaps even the main question, because today educational institutions should open in the most suitable places for this. Probably, the best solution is to rent several rooms in a university or school, since in this case the entire site fully meets the conditions and requirements that apply to modern educational institutions.

Equipment purchase

To provide educational services, most likely, you will need to purchase a projector (or a large plasma panel) and tables and chairs. Computers and other equipment are also being purchased, which will ensure simplicity and convenience of the educational process. Without fail, teachers should have at their disposal modern and relevant educational literature, which also costs some money.

Business registration

Having carefully prepared for the opening, you can deal with the paperwork. It is only allowed to work officially, therefore business registration is certainly carried out. For this, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is possible only when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. Actually, it is recommended to indicate this status in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case, the STS is chosen, in which six percent is charged from the entire income of the company. By the way, to resolve such issues, it is recommended to employ an accountant who can work both on a permanent and temporary basis (for example, outsourcing).

An important point of registration is obtaining a license, without which it is prohibited to provide educational services. You can get this document from the special Education Committee. For this, the following papers are prepared:

• special educational programs are being developed, according to which training will be carried out;
• a statement is created in which a list of the above educational programs is indicated, as well as other important facts about the new training center are indicated in the document;
• data on the staffing level is indicated, so you will have to start looking for teachers in advance;
• the maximum number of students who will be provided services in the training center is calculated;
• documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
• information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
• other information is indicated as necessary.

A written statement with other documents is considered by the Committee within one month, and at this time it is strictly forbidden to work. It is allowed to open the training center only after receiving all the necessary documentation in hand.

Personnel search

Another important consideration when opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself works. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, approximately four different courses are selected, for each of which one teacher is hired. With the growing demand for the institution, the number of courses, and accordingly, of employees, can be increased.

Additionally, the staff should have a secretary who is responsible for drawing up classes and communicating with potential clients, as well as an accountant who is responsible for drawing up reports and calculating taxes.

Attracting clients

For the training center to bring high profits, it is important that the number of clients is large, and also from 9:00 to 21:00 classes are not empty. In this case, you should attract customers in different ways. For such purposes, leaflets are used, distributed in various organizations and enterprises (perhaps even specialized). Naturally, advertisements are made on local television and their own website is created, where each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the main organizational points, we will calculate the approximate costs required to start a business. To open a training center, you will need 765 thousand rubles, of which:

• registration of a business and obtaining a license - 40,000 rubles;
• rent of premises for a month - 55,000 rubles;
• purchase of equipment and literature for work - 350,000 rubles;
• advertising and other measures to attract customers - 30,000;
• monthly salary of employees - 250,000;
• other expenses (for example, repair or purchase of additional equipment) - 40,000.

As practice shows, the total income per month for training a hundred people is about 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from activities will naturally also grow.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is practically no investment required here, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in his education, because without this it is impossible to imagine all-round development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. With positive results, the number of listeners will certainly grow, because here people will come already on the recommendation and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this area, but in general you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the place of the leader.

How to open a training center - from idea to launch

Times of global changes always provide additional opportunities for people who are able to think outside the box and see prospects where others leave the distance, retreat before difficulties. One of these opportunities is the creation of a training center that will provide training services for additional activities to the population and show wide horizons in new living conditions.

Organization of a training center

To organize such a case, you must have the status of a legal entity. D depending on the planned scale, the types of activities of the enterprise are selected. If the staff includes permanent teachers, then it is necessary to obtain a certificate for the activities of the educational institution, which will entail unnecessary waste and delays in the execution of bureaucratic procedures. It will be easier in the process of starting a business to indicate as a type of activity "consulting services", "assistance in the conduct and organization of events" or other streamlined formulations of KVED. And work with several independent trainers or instructors by agreement.

Starting such a business, you need to have a good idea of \u200b\u200bthe ratio of supply and demand for the provision of such services. Which means, to have a clear understanding of where people interested in learning will come from and to determine in advance the intended coaching staff: teachers, psychologists, coach-trainers or seminar leaders, etc. For the profitability of the training center, it is best to combine this type of activity with a managerial position in any network company or, rotating among people thirsting for professional, spiritual and financial growth. This will allow at first to have a minimum number of future listeners and to provide the necessary advertising for the company.

Profitability of the training center it is impossible to calculate in advance. Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.
The expenditure part consists of the following items:
- rent or one-time redemption value of the premises and the cost of its maintenance;
- payment for utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and training personnel;
- advertising costs.
Requirements for the premises of the training center

Rent for the premises of the training center or its redemption value can vary widely. It depends on the location of the building and the interior condition of the premises.

Facility area is calculated based on the planned saturation of the class schedule and the number of students. The training center must have a common room where the administrator's workplace is located and exits to two or more isolated training rooms. Classrooms are best designed so that they easily transform into a conference room, the environment should be mobile. It is advisable to equip the hall with a projector, a teacher's workplace with the ability to install a computer, a whiteboard or a flip chart. If it is planned to conduct computer courses or training in working with 1: C, it is necessary to equip a computer class with at least 5 PCs.

The increase in attendance is strongly influenced by the location of the center near transport communications. It is also worth remembering that the training center, which is located in a residential building, can further cause a negative attitude of residents. This is due to the possibility of holding seminars outside of working hours. Such events are often delayed late and are accompanied by a stormy exchange of emotions from the audience.

If you have your own suitable premises, costs will be significantly reduced.

It is also worth thinking in advance about the nutrition of future applicants. If there is no cafe, canteen or shop nearby, it is worth installing at least a coffee machine in the building of the training center or equipping a special room for coffee breaks.

Training center staff

In addition to permanent or part-time teachers, the staff must have an administrator, accountant, handyman, cleaner. With small volumes, some positions can be combined. And the functions of a permanent cleaner and a handyman (electrician, plumber, locksmith) can be assigned to the corresponding services, which can be contacted as needed.

The key figure of the training center is the administrator, who must constantly be on the territory, give advice and carry out all the organizational work of the center. In addition, advertising and marketing research also falls on the shoulders of this employee. Therefore, special requirements are imposed on candidates for the post of administrator. It must be a sociable, creative, responsible person. Experience in MLM structures will serve as an excellent service for the administrator of the training center.

Employee salaries, in order to increase the center's profitability and interest in the influx of new students, it must be flexible. Consist of a clearly defined salary and bonus percentage, which depends on the number of students.

Ways to promote the training center

The marketing policy of the center depends on the chosen area of \u200b\u200bactivity.

The main activities can be:
- specialization in various training courses and retraining of personnel, training in new professions;
- various auxiliary courses aimed at children and adolescents;
- conducting seminars on the topic of personal growth;
- renting out space for various events.

When focusing on professional training, it makes sense to conclude a cooperation agreement with employment centers and large enterprises in need of professional growth of employees.

With the emphasis of the activity of the training center on children's specialization, it is possible to advertise in the media and distribute leaflets in places where parents gather. for example, in the Houses of Creativity.

As practice shows, the most productive advertising of activities in the field of spiritual and financial growth is the personal example and performance of people who have undergone this kind of training. Therefore, with this specialization of the training center, marketing activities can be limited to holding information meetings.

Information about rented training space and conference room can be posted in various print publications and Internet resources aimed at entrepreneurs.

For optimal use of the training center space and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect quick and large income from the activities of the enterprise. Such a business will be able to bring profit after some time, which will be required for its formation. But, with the proper organization of business and enthusiasm for their occupation, the training center can become a source of profits for its owner, bring new, interesting events to life and help make useful contacts.